On the occasion of the recent grand opening of the Yves Saint Laurent museums in Paris and Marrakech, Morocco, Aurélie Tennerel, head of media relations at the ESSEC Business School, spoke with the institution’s marketing professor, Delphine Dion, about what this move means for the Saint Laurent Paris brand. This was part of an ESSEC Knowledge Live initiative.
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","iv":"54a53fceacdbf4609751352a903be533","s":"4f69939c10edae67"}