On the occasion of the recent grand opening of the Yves Saint Laurent museums in Paris and Marrakech, Morocco, Aurélie Tennerel, head of media relations at the ESSEC Business School, spoke with the institution’s marketing professor, Delphine Dion, about what this move means for the Saint Laurent Paris brand. This was part of an ESSEC Knowledge Live initiative.
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V67L\/NA4BACrJP0rEdUilaBah74o1TYq88pzrTgT2e6Uxbj8U4PwnOF0q2qGMa2zuGpk5ZMFByqF66zmgFP\/MoxMYqtUzsEtUscZ4EradZ35q+4S9KlIK16yMFBfMgvnVNa+uPu3lGj9yNrTg922ZO4zqV704cUFW9+GcOWskrRMsUcTqeGz+6hzdz2po1HFD6Axm4cVTPHfSltIDzFs+g12uh2Vn3mm4Iml7udXNkQMgXcgpws\/XfEXEC3mCqVdhVnfLpn1SQFHs4BOMGDSSueDhoGNDS5pTy2u77Ox01pwcy260H3yFz4pMmh4eE9QRZHVootSaBXUHsGuu6\/sZtlY3cPPz1EDF3u+AUqLG45fzY4XKJ6RphJTqfXfJ9duR+MfvmgW\/6JMNo6epDCUQyP8I9zmfeNS1+Ry8nx2ATOHgVphqVUXIAflFKK+q\/8SVBzC7jp0fZlDre0gbF0H7xHcNQyo7snJPlUh6tqPkoXZTbj1Na0gqjZxzXqto6XaqmHVTMuse1plCatqKR5yFYz+F4TE0aMVmU8fR5kQjooahTYRpAhZQOEzBozVAlniUwEo0Dle\/w3chWPN7rgZPOIO4GICbQO5vn\/dVD1N4MYLZBveRF\/MWJMLPhSOauAz1XgioAmqI2FVcbrH6sTahEdneQy7WaDgix+a9NuReqNA0cOGkFZLcRI1H\/RS7EebHe7aVDin0cAjrqyrAs9WDXcx2U3FaKl+cae8f3MNqJ8a1WrcIAhqEKEJpCkRlKZylNVIEivdxkgIr\/\/1t98MrEL+JX1BXuA9zMvKaYKsER\/W8DNYOzCo\/TMLU0pD7ArQSlbzZXxDcu5\/R3OLZhRtQm8eLYld5qTsu5JFW+6xJU0n+CcORXyH9CXr+HMzArC8ajy5XvSWK0Gdh1tyRoGKn8\/0nwL0OYkXA+Z0BprvSWDzmP0+0D9\/v8YYSOa5S1jaCSVsKhjWziCJHZaXqGSZB9jMPKaJOae35rOlbCNaxIj9o7kEMn8rTA+kIpIyCawpWIe2q6IC2\/QYWxtGz3lPG8\/I0Lv7F3Z+A9AAi29MpzRRAAMDy9wa1eUD7ycl+7YL0t0kz82JrNtDtEnNCvh7Xs65a20VCsFRpFSBO2k5NCUZEEehem\/8Jj1mELlGP4l6WYf7CD8p7aNvHjd630vf\/\/+hGtLq6OOPjNIcYewj0fN5ZU7rqPCi3+V4GM7ciog5WxOwc1v3j+8xNkGY4kaFebyF2CAwXgMa3Mrm\/v319tAcl2CK+9CCgGOQ3uQA9vksEFXJ58Lto9iP2wR4J5NB5gywnzuS7pP4kVXQUPOb3YfO+NpUhqxeCJNAULuOUmHhRdUWod5U4KCaB6ziavEis2hH7SNwSfgTj+VejO81H1P3drJGP\/2usnvuJPSHx4ZNogZEVKtQdVavzYOcXuOqmn9nDESd2BlwTrDM+H6gISHE8Ri1\/nA35MKEW5HC4wnR3adIK9TTI\/LVguDwqdccxaJsH4nURm2\/6cHuBnAmu7rUirRhfOiAfUcIKdsQeLAnubMbFpd+dvBiJJ1pTiczkJiOLTCFdKJ1WYo3+u2JxPmWuw\/aAhKXquesynK2Ab4s3hNG9W5bywYaGVhz8pB8owyS0lPNC7lBX9pTHg6rXQiRRXVUUGt84jS9STas102Ajyyp0s7oK9Zin8wG1QCVXUEpKXrmcqVww5dsmN0CEq6sYlAEvhC6FUbj9CnnXF3\/Cf57S2In02sn5LY48\/1FnQViXoTe\/mm+MysXNi336YgDPQHRQVg3jrd9M5TltZewP+TVU9zxFR8Ho\/QCdkM\/agwkFfun3dkKfbuexd5R3cV6mGS0ZHuPX7S2X8qvOQRQqSYWnmFBfRIEAkr1tuEDiN\/Y7GJ3+jX4An0+wghDESpCgDVOgiKDYQssMtmpu3k7xnPLaI4SaLOYJYosNvPt\/VNkNX0lxGP8NZJ6I\/oFlHUVayx23Mrcd1ncsdX7+iQvGsahZLeCObXheYwgOvRGhqzTaRZRa20RgSf1RjtDZNfjwuOJsIvjCq7NVyRFg1CbD2APD7ad4kzC5z3gsJupG+bypKnGtLsJPo6PoyNwW1kAhmuud1tpy6Vx22KVlVnFC6eN5HoOaskZojCRuEZtqdnY+WHeO7AmMMGZ9CLFMICIaSjMgWfHcocRa2tRis+bZ+bgx3piIeZrrjuzuEFt3jebOOSfp\/zaJi8Frt6itJPBC6ZgiKUtKny\/nyY\/naEuzd2bZJDMwRj+2SuMk+ptK6MOhVJYT1QKPHyzrBPuopLkt6+nUnXKkaFislCVxNLNntU\/0Q8qJJubTKfs2MkmvCNrTYv\/rBciQBb9hlgYII+JfSrsurV2nUR5WiiP0j4TXaNTPB3JQ9I9ZKHzvjejItycBuvJx13Ml5HdFeKijK2C+uAEyXtBoXuts4WoydKXaH1P5spu7zW6rgAVK9EVDUaaUYB7EBil+vtLHCnK0pDb06nuUPUX+D\/g9bXggVSPWWhKs17P8CUSea5u4q7BQPH6kcYzzgizgebpHo24itinHiFbS2IFPqZqCm6kKW8a\/MbT0ZlEDbIhyI2uclJ+q9IQ3mDMWezM4ocp\/2tnalOWetog3wvVEcJz0zD5bzeS6\/2mHScmYIzJj\/\/QwLv61cqQqFnV9Cn0LG6l8meGlKWA1EPogtdMnZ373ZN7lwn+ySBh0A\/q58bC\/KEkSJ0\/XmhGcfBiCrQ8Bvz68fvnSKGqn097rI0hr+TxVeowkFFAkA0VqB+wVwGLLBdc1VFl3KSHfT0miSMOW62QJgwkO4H\/pbln7dvXU3npyWz7id6VjM4\/3jPq9+KBDgKuK+V9u3RF1wCvmJQaEyOcIsZvQBh6\/Ym4N3gSliYZlXdasXMl+NXkEg9J98Y0LZRzwemTYheIVWhVp9f3wcl1Ua3h4z9ex\/NXtmxymwI8tsa2g2sCF9iO6+LDNqcbvn1Ys1gxtUpwe+xm4eWuAlDkxyDkx\/Xtw9M0+4yOXmjUeg4L8OpcT48MwXDV94+HdnjHa9j5HM+54YQZzYgsByDAHfd\/Fo0YLwMFFXtq59U\/fblax25LvpnNi4sD8DTTtTbQZBvWca3a6PucW5zlyqfwuO\/VO6I\/UVbxZR3Q3JGGEHwJ5nN+LFNwxQsZxaSYeFbkipZguxTO7dSDLB0pCrZeKKSBwxuRnWZCC0Cixu8YYOghMhkuUSeL0zamfH2YFw+K4dWzy6M+RgqpKICP6r7rc9kJo2M5yLBzx8kpKv3KM\/\/\/AtRTRNuZWR6aYRqwnMOVqMuXVtybDa+2ThP7y5wF8MsNeNruxYXs7lpEhU8tBJtR4lAeXiEdc\/sVTEcYrs8h2NilzKC7XVErmRam5aqLBbTJzcB\/5NywN0AWqh5XUaIUs+5DZS1O5IgO\/anA0W0aa8TznnpB\/6gTaDKRZfxLyJnWk\/MHJ2wnJTIjZRCUtNQOwk++Lhab8nSxJkf7w5","iv":"2dce963b38227cd185de3f3b8248b8aa","s":"44a6711820ac4e13"}