On the occasion of the recent grand opening of the Yves Saint Laurent museums in Paris and Marrakech, Morocco, Aurélie Tennerel, head of media relations at the ESSEC Business School, spoke with the institution’s marketing professor, Delphine Dion, about what this move means for the Saint Laurent Paris brand. This was part of an ESSEC Knowledge Live initiative.
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","iv":"5c931a98fca484075f5407a537600749","s":"33d5ee779a353767"}