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Multichannel

How branded personalities add oomph to the label

March 29, 2011

Stefano Gabbana has a personal Tumblr and Twitter account

 

By Rachel Lamb

Creative directors and founders from brands such as Dolce & Gabbana, Gucci, Marc Jacobs, Donna Karan, Ralph Lauren and Tory Burch incorporate blogs, Twitter accounts, personal photos and sections in mobile applications to showcase their unique personalities with luxury consumers interested in brands.

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  1. Bleu de Chanel dives deep with new campaign
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  5. Cartier pushes collections via snow-themed mail catalog
  6. Rolex partners with Melbourne’s National Gallery of Victoria
  7. Stuart Weitzman names Kim Kardashian as global ambassador
  8. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
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