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Research

The WeChat Luxury Index 2020: Content is no longer king

April 10, 2020

The attention span of these consumers is growing shorter and the window of success for brands to successfully attract and retain their interest is shrinking. Image credit: Unsplash The attention span of these consumers is growing shorter and the window of success for brands to successfully attract and retain their interest is shrinking. Image credit: Unsplash

 

By Lydianne Yap

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