Research
April 10, 2020
The attention span of these consumers is growing shorter and the window of success for brands to successfully attract and retain their interest is shrinking. Image credit: Unsplash
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","iv":"66c24c740e941f753b1f453fa8bf23f9","s":"9bb739739eb62c08"}
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