Research
April 10, 2020
The attention span of these consumers is growing shorter and the window of success for brands to successfully attract and retain their interest is shrinking. Image credit: Unsplash
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","iv":"5516d8d0a072e58f714d539608964528","s":"df2442b105c1b022"}
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