Luxury Daily
The authority in luxury news.
Nov. 20, 2024
  1. Christofle spotlights two centuries of innovation at Paris' Musée des Arts Décoratifs
  2. Luxury brands losing ground with younger audiences: Bain
  3. Kering launches Generation Award X Jewelry to support sustainable design
  4. Trinity Investments acquires The Standard, London
  5. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  6. Vestiaire Collective partners with influencers to combat fast fashion
  7. Louis Vuitton goes big with temporary NYC store
  8. 2024: The challenge for luxury amid global and regulatory changes
  9. In Geneva, Christie’s records new high with Aga Khan emerald
  10. Diageo launches new division for luxury brands, experiences
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Internet

The Waldorf Astoria unveils story-centric campaign to tour hotels

November 6, 2013

 

By Sarah Jones

Hilton's Waldorf Astoria Hotels and Resorts enlisted British author Simon van Booy to pen a short story with the hotel as both a setting and a player for its latest ad campaign that raises awareness about various properties.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Christofle spotlights two centuries of innovation at Paris' Musée des Arts Décoratifs
  2. Luxury brands losing ground with younger audiences: Bain
  3. Kering launches Generation Award X Jewelry to support sustainable design
  4. Trinity Investments acquires The Standard, London
  5. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  6. Vestiaire Collective partners with influencers to combat fast fashion
  7. Louis Vuitton goes big with temporary NYC store
  8. 2024: The challenge for luxury amid global and regulatory changes
  9. In Geneva, Christie’s records new high with Aga Khan emerald
  10. Diageo launches new division for luxury brands, experiences
VIDEOS
More Videos

MORE IN Internet
LVMH invites Paris 2024 fans to visit new digital gallery
Hublot wraps immersive online watchmaking experience
Estée Lauder Cos. creates AI Innovation Lab with Microsoft
Louis Vuitton joins Discord
Gucci to launch flagship storefront on JD.com
Seabourn equips expedition ships with SpaceX technology



RECENT ARTICLES
Jaeger-LeCoultre brings ‘Reverso Stories’ to New York
Dolce & Gabbana, Skims release limited-edition collection
Pomellato reveals exclusive residency at Bergdorf Goodman

‘Shifting consumer mindsets are set to enable longer-term premiumization’: report
Lexus logs 25 years of ‘December to Remember’
Dior welcomes first beauty boutique in North America