Columns
March 30, 2015
Richard Chavez is senior director of search engine optimization at Piston
By a Luxury Daily columnist
{"ct":"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","iv":"45db93b9a564ac4764b13105ab052f07","s":"1d8ab5cc26593edd"}
Share your thoughts. Click here