Columns
March 30, 2015
Richard Chavez is senior director of search engine optimization at Piston
By a Luxury Daily columnist
{"ct":"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","iv":"fe18666522275a644357aa91a29d2ac5","s":"47070f2cc5e5cab1"}
Share your thoughts. Click here