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January 23, 2017
Jasmine Bina is president of Concept Bureau
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Great insights, Jasmine!
Agree that many of today’s big luxury brands still seem to be circling around ideas that were more attractive in the past. Although it’s not easy to capture these new concepts of luxury you refer to (it’s all still very young and evolving as we speak), it will be interesting to see how they will develop and if they can keep their narrative – and products – relevant.