Luxury Daily
The authority in luxury news.
Dec. 27, 2024
  1. Tokyo now home to first standalone Aman residences
  2. WatchBox expands into Switzerland with headquarters
  3. 2024: The challenge for luxury amid global and regulatory changes
  4. Off the Cuff: A Q&A with Neiman Marcus' Stefanie Tsen Ward
  5. Wearables, AI at forefront of 2025’s digital trends: IMG
  6. Dolce & Gabbana opens 16,000-square-foot flagship in Saudi Arabia
  7. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  8. Balmain enlists virtual faces as brand spokesmodels
  9. 'Clash de Cartier' campaign explores dichotomy of dressing
  10. What marketers must know about luxury consumer tiers today
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Multichannel

Ultimate expression of wealth is now the operating system: L2

September 25, 2014

Heat map of NYC showing operation system prevalence: iOS clusters in Manhattan, Android in outer boroughs NYC heat map showing operation system concentration: iOS clusters in Manhattan, Android in outer boroughs

 

By Joe McCarthy

NEW YORK - Apple’s movement into the luxury space is just beginning, and its impeccable brand image paves a clear path, according to L2 during its Winners & Losers in a Digital Age event Sept. 23.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Tokyo now home to first standalone Aman residences
  2. WatchBox expands into Switzerland with headquarters
  3. 2024: The challenge for luxury amid global and regulatory changes
  4. Off the Cuff: A Q&A with Neiman Marcus' Stefanie Tsen Ward
  5. Wearables, AI at forefront of 2025’s digital trends: IMG
  6. Dolce & Gabbana opens 16,000-square-foot flagship in Saudi Arabia
  7. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  8. Balmain enlists virtual faces as brand spokesmodels
  9. 'Clash de Cartier' campaign explores dichotomy of dressing
  10. What marketers must know about luxury consumer tiers today
VIDEOS
More Videos

MORE IN Multichannel
Lexus, Universal Pictures partner to promote ‘Wicked’ film
Hearst introduces AI-backed advertising tool
First-ever global Zacapa campaign hits billboards, broadcasts this month
LVMH employees help rewrite resale rules with ‘Heristoria’ concept
What can luxury learn from Ferragamo’s latest fashion experiment?
Dior goes full throttle in Kim Jones-designed gaming debut



RECENT ARTICLES
Happy Holidays!
Estée Lauder Cos. establishes new fragrance innovation hub in Paris
Accor developing Sofitel Diamond Crown Hai Phong in Vietnam

The RealReal opens retail location in Houston
Wearables, AI at forefront of 2025’s digital trends: IMG
Off the Cuff: A Q&A with Aston Martin’s Marek Reichman