Retail
July 5, 2018
Consumers often shop multiple channels at the same time. Image credit: Blis
By Danny Parisi
It was once the common understanding in retail that shoppers follow a path to purchase, but that path today looks more like a web.
{"ct":"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","iv":"bd7fa130778861a881e154c39cb75196","s":"ba85c305b5198f16"}
Share your thoughts. Click here