Retail
July 5, 2018
Consumers often shop multiple channels at the same time. Image credit: Blis
By Danny Parisi
It was once the common understanding in retail that shoppers follow a path to purchase, but that path today looks more like a web.
{"ct":"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","iv":"250a7e17dcdaad619fde130e7d58e013","s":"a5b2462ccb76dfba"}
Share your thoughts. Click here