Internet
January 3, 2011
By Rachel Lamb
The luxury sector’s digital strategy stretches from Web sites to social media marketing and online advertising. However, the ecommerce site is the one that brings home the bacon.
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","iv":"5ceb184878765ee2aad1f5724ae554ce","s":"a6d66e11d425c2e8"}
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