Marketing
October 2, 2020
As the business of luxury shows swift signs of a rebound in China and beyond, luxury brands need to prepare now for the next challenge. Image credit: Prada, Haitong Zheng
{"ct":"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","iv":"0509586ce81814dea7ae91e3e1d120ae","s":"78a60eb207ccdda9"}
Share your thoughts. Click here