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Marketing

The secret to surviving a PR nightmare in China

September 9, 2021

In 2018, Dolce & Gabbana was all but canceled in China after their controversial marketing campaign (above) created a social media firestorm; however, later this year they plan to open a new flagship store in Shanghai. Image credit: Dolce & Gabbana’s Instagram In 2018, Dolce & Gabbana was all but canceled in China after their controversial marketing campaign (above) created a social media firestorm; however, later this year they plan to open a new flagship store in Shanghai. Image credit: Dolce & Gabbana’s Instagram

 

By Marc Einsele

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