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Dec. 23, 2024
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Marketing

The risk in China’s huge influencer economy

December 9, 2019

Two of the top Chinese influencers, Li Jiaqi (left) and Viya Huang (right), have gained massive domestic fan bases through live-streaming on foreign cosmetics products. Credit: Image credit: Zhihu. Illustration: Haitong Zheng/Jing Daily Two of the top Chinese influencers, Li Jiaqi (left) and Viya Huang (right), have gained massive domestic fan bases through live-streaming on foreign cosmetics products. Credit: Image credit: Zhihu. Illustration: Haitong Zheng/Jing Daily

 

By Wenzhuo Wu

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  1. Mood of global millionaires in the pandemic-era
  2. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  3. Preloved items from Hermès hold highest resale value: The RealReal
  4. Luxury Unfiltered: When brands fall spectacularly short on client service
  5. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  6. What to look for when buying your first luxury watch
  7. Harry Winston emphasizes duality with new watch collection
  8. Luxury slowdown reached Richemont last quarter
  9. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  10. 2024: The challenge for luxury amid global and regulatory changes
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