Marketing
December 17, 2021
The female economy is booming in China, and most of its growth over the next decade will be driven by Alpha female consumers. Image credit: Victoria's Secret
{"ct":"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","iv":"2b285140f5f7af3b11954110f2be0f5b","s":"89171f59e10c4a55"}
Share your thoughts. Click here