Marketing
December 23, 2020
Compared to Tmall and Weibo, The Red Book App is still a new social media platform in China. Image credit: Shutterstock
By Ellen Kelleher
Luxury brands including Louis Vuitton, Gucci and Dior are embracing Chinese social media platform The Red Book as it emerges as another avenue to engage affluent shoppers despite its smaller audience.
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","iv":"a43968ab500744c09e7484b53a28019f","s":"c0d8952a1f012037"}
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