Retail
January 9, 2018
The RealReal is leaning into bricks-and-mortar retail. Image credit: The RealReal
By Brielle Jaekel
Luxury consignment retailer The RealReal is transforming its commerce platform for a more comprehensible view of its audience.
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","iv":"f2d2765af46d9ddc3d21249079a4c068","s":"23bdea6ad37c27be"}
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