Retail
January 9, 2018
The RealReal is leaning into bricks-and-mortar retail. Image credit: The RealReal
By Brielle Jaekel
Luxury consignment retailer The RealReal is transforming its commerce platform for a more comprehensible view of its audience.
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ftHmx\/V40q8vasaSOS5ACe7KLxmijbzAAfw+oTFMXX+3O\/+ZXJDXjtO1d8Xopsk1Q2tAT+g31YHi1Z1VwmOXeK9jE0ALvmoYYeQkhA2WEIuTifLQAyOpSfV7KrANBYYzHcrR71Z9wRIWGeXZXY\/kJ24dTEzcLE3t\/iulQk3a7l5wrwiidhY2laiJFJP4xKxZDzM7ulKw42l6Mi\/9Z646DaaxTJWqn6FMYm99KivN+UI12\/XlDJMljtggWDECfbp5AcM5SghsXU5I10phvihsBtZoE\/YG8U4T0R5npD2hhJYUGxNyUaqjtjGpm4vjf5l7Q1yqANbIxgEx8vC9cEhWJXTaWJ0fVOIeJSc8D3zgaZi5mVLZzrNLR9IME8Gy1XSo5xXhvczF7ooVd+2gn+JDfUe84uZnFP4ST339LW9MfM9UrlW0zsAJmjhtmkpEf0PHZMSPhzrZXQMAwXXLWSw9lwzod8vyP9bx5+UCxz2b4YKc2CNj+oho5VyxtiX9Uw5qaAyVSk\/\/69HSAGmw1oP5XxYZQYmiyL2KIadh2FSzvSwQ+FtTqIbBO3an9h+i3zH2H\/CbU8h2NLIhswPmfS2kiJyp7D9aP878IRMAYPwJi5bBc4Wy9KLTx+nyKiflhN44z17aeCUb+\/50ZgJ+teftQHAYQR1lgV8ao54qFh+w4GdgkRCNRA2QVVcV1EV0JTO579jim4VMFFNUDVn\/VaT7Eh\/AXBycctZtE3SfLuYtuKlgIryyIpbPQWA2l7mzOIpIppD1iylYEeSWFAyTlHb1hOW87RdDqGg8+2nfPpsbeWluggbEoxGiqQyCH1MMGvwiVzv7I7dnRdYbKPYklrOtV5\/8C7S0fqXeKNq650J10QAxHzLWyrlj6rxv6b4y5SrzAdqrlxKPJd5+Nu40RDOTooSCiCE1P\/7fx4chHLd+fMW6kuMQZc2zzgfbjclW6uXsK14Pfk8iZ+HChbwCzumN4bvUd5\/quEn2mndP0TjgGwq3oThphQCqYuRf+FCu6MrPYUfok3DwM6zrVwAwE4YJjDN569hXEIm2D377GTR\/CItAZsDv9fKtFX1cxWs0r7X8Z4XEoevt5R5\/XytBwghyVirgcjzHxrivp5qaOf1rY5ggXbbZAPEH7hXNjR6\/9wSwgS90I0MCinTdlA8HvFJRsHggXGXDBc+aU\/ljwH9BHbRDzTR\/YRHwWQNeLnMCJbZ092TrA3z6lp04s66N2hkTcof4n2L2nrehboCX5S48euYjy6lYeiXxtEBEqNfGLJ6zkrKQv25OZfjzuWjK7iyfyjVtZMLinmJY8APuFPov3qGmSQYBzivgDkDaRwK5QKpZbOltNdyHStBNGc4gZBBmn\/Y8SI\/K\/rgaAs023GHbjVzJVozgRZ6vVAOK0ki\/V8KYSJEX1SwHOM8sOUz9evO5nmbo4vAcoHFVY5RYeK9V0HvVYPdHnRKWp099HdCBgLrOPAvCxFiSc0Nehuhb+yl03TofciaHOgVcLg7sejkJnhjD2qvGRTbsxsWu4TdwZZ2xB4Gc8GprbJlg1ubDch\/C6Jv3l55sXCqVPQPfHc5pNfLIW79+4RfOSNf32Q0dTZNxYqv8SjKnQfra\/g9fKzmQ0KLlOvz7JNCjlyoq3VlxAXeeLr44FTMJ7tiQ9Z2qRXfD9lKN8v1IVUgN2s3ospG5C1\/XiZ4zqGXkScZ357nzuNoxwEc6qSs\/77LCEI4rCLDS1daOoS1fDs+tyeNTnSK8sOXEJIrIiXXYM2lLyYvudEBbQzKGg4FzA7+VxqRc8jnhrfS8FeEgKNca9rjMLU69VvJpaL1a6LwNitY+wSh7b4\/U+2Qhq6kVMqcHCXqc2ZMt2pdwilGNQfqeKw9l+U9z38OS0F9nYVCpl\/rfKBOC5PUzy5rk6MhOhNzfcnMWoYN0Re5SntowTJ+3tCyEC6xx5yKWEw7T8TZ+wZC0yY6CN4R4BEJWAAloGqBCUdqcDlNnRpDqUf1cOmhtztKbM2Wl0GYIQzQLhsFTD9E0xwJHl7O2bnzn5B3Ql\/N+a3bedJfVPxywOG7XmWD2mkFX3hLlaI37+mSFwtbmGbuB0Envf1tWIamQ0DQapuyn7Gxy1JCk\/+D5cWm0HIKioeuchYt0cogB0UqZ02yhRs+M\/aW0mRVx9H6RiCFYJrgbf0NdFNLIYcrrB2IX8HcgXcSST2XW8E3\/OwoULnbnyOhcnFdsQhiu8\/ubae2oRX5guuodPdsdP80cmm9orVDwc6LKDhVIROARArlh1xrsReTT5wIUVzOJ9CEhw3zY+J5T8N5GY5aK+QLzeG673Rk6s16ZbsIUEwgLXPTH6VuGwU\/yGCUuhF2Hs1v046aRDOGJ5kQAk1Cf\/BBAzKdTQHgElbx3Ah5thko2fNl6gBwor1gB2FFH7dsrLBahuWeew18d0d1cTcY5Z6PnmJ5CQBJIq9R1JPCBayALYzp\/GVjxq29Jr5Iyg3d8wgKC6pSdzJoBW9SHoZsVEvfjngbGtczuxxbARCbAh1Fmgj9+lAxG8Zs0YyOkb1dSX9GXKqXv3McPmmqC+88OxGG+4WHiLzZWu4un2xarywaEJyXAbcC254C4VnrKX2Rc9s3S8oTW6P3I\/aHHZR\/cJECvTFMYVTmPJPlUlCAdoIAS\/sqEnVrDMULIEKSIwVp6EpiUKfnlTAk2bAmbNkLOmAcc3Le5hqtUHSNb5tFXPGDKoOT9CUrJRg2AARQVeSMXXLANyGOt\/NSu0ch96aD\/0ci+8b7BwOv1cBKLNx0HXw7GHKodKk+XMqPkEpTkbQhAqvTxhR1hZ8CX7erP++jJb4u84yGYBscFjDdc1yEdR7GbroHSRS\/CLPgIDrEeHHFOQ5aeN3YdbqkAx5Zm7sQO3RUfqNuWvXojRIn7JSlpXAUaLfWnv6GaqjpVE1YvO5caT8pNy3Aw\/HtRLq3VrZiAAfSuodKi8qeGlP7PAIv9N0UJ7z45pG7k05k\/6rozMumZwj+UYjlIzZkrx77KvVh81r0pSiY6aDVbuoUaYCq+E\/dG4wOGCukwPvoNuBV0jzlKcTUdEY19xgq30iIDg44CEhYULPaxckjX6iizJKXe\/OJCoWQusSCa0CNVfJIWQ28iKSzDZwxGZ5coL5xlYPzKgl6sDyUb805S2Bo+mPwt289UAzWIIWrav0YN+HrCuYpbMuOxTtg7zt635i8QQtf16EYZ5JCeAvQqMAu4K+VkWpz33SRKla42fdGXriAw==","iv":"f03bd168df11a31f1df7a8f945966e01","s":"21b2738813114549"}
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