Retail
January 9, 2018
The RealReal is leaning into bricks-and-mortar retail. Image credit: The RealReal
By Brielle Jaekel
Luxury consignment retailer The RealReal is transforming its commerce platform for a more comprehensible view of its audience.
{"ct":"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","iv":"d351fad2c223a7d46207c609965737ed","s":"b85ede98d5406e2c"}
Share your thoughts. Click here