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February 8, 2017
Advertisers remain over-indexed to legacy media. Chart: Kleiner Perkins Caufield & Byers Internet Trends 2016 report presented at Code Conference June 1, 2016
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","iv":"a05bc1b6ac01e2fd04bee649fb430952","s":"dc6dcafd4e51d5ba"}
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