Now that bar codes are becoming more mainstream, there are some consumers who are willing to scan and take advantage of the offered content. However, most luxury marketers still are not grasping the concept and can therefore turn consumers off from this tactic.
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","iv":"f3e0520e8103700576c758c73d59f105","s":"eb3af4773b12acf2"}