Now that bar codes are becoming more mainstream, there are some consumers who are willing to scan and take advantage of the offered content. However, most luxury marketers still are not grasping the concept and can therefore turn consumers off from this tactic.
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","iv":"a3a5986911b689c481a80e7a9adf21bc","s":"a523ef8f5ebc8fb9"}