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The new rules of driving aspiration for luxury brands

August 5, 2020

Bill Gates being interviewed, with his impressive bookcases in the background. Bookcases have become the new background accessory in the video-run COVID-19 era, reflecting both aspirations and affectations. Image credit: Bookcase Credibility Bill Gates being interviewed, with his impressive bookcases in the background. Bookcases have become the new background accessory in the video-run COVID-19 era, reflecting both aspirations and affectations. Image credit: Bookcase Credibility

 

By Ana Andjelic

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