Marketing
May 26, 2021
Female millennial and Gen Z consumers are increasing their purchasing power. Image credit: SimpliField
By Nora Howe
As vaccines continue to roll out globally, retailers predict a rebirth driven by pent-up shopping demand and customers’ desires for new store experiences.
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","iv":"339d5cda5002303fec7c246f39d3f6ca","s":"554cd5b25fa5e966"}
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