The mobile ecosystem has grown by leaps and bounds over the past few years and with new technologies emerging, marketers are given endless opportunities to reach consumers in unique ways. However, now is the time to fully leverage the full power of the medium to stay ahead of competition.
According to industry experts, mobile has long-suffered from the “promise of mobile” being far ahead of actual consumer impact. However, in the last three to six months, it has become a detriment for a brand or retailer not to have a mobile strategy.
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","iv":"baaea0d576f850f8e20331a822776e69","s":"2b2cb0f5f87ce8ce"}