The mobile ecosystem has grown by leaps and bounds over the past few years and with new technologies emerging, marketers are given endless opportunities to reach consumers in unique ways. However, now is the time to fully leverage the full power of the medium to stay ahead of competition.
According to industry experts, mobile has long-suffered from the “promise of mobile” being far ahead of actual consumer impact. However, in the last three to six months, it has become a detriment for a brand or retailer not to have a mobile strategy.
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","iv":"acd3e426205541626c07e88b34c336c0","s":"5ac28c618f2bf326"}