Columns
December 21, 2015
Steve French is global vice president of product management and marketing at Amdocs’ OpenMarket division
By a Luxury Daily columnist
{"ct":"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","iv":"ca283cb0bf1f8e69ddd94730b34aa4c1","s":"f215e9816ab6af44"}
Share your thoughts. Click here