Research
July 2, 2020
Total media impact value of owned media. Image courtesy of Launchmetrics
By Dianna Dilworth
Media and digital will have a more important impact on brand marketing in the new normal as the world reopens from COVID-19 lockdowns.
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","iv":"f8cf3af2f8a8c3b1dc87903ecd17e7f2","s":"080b237b820e007c"}
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