Research
July 2, 2020
Total media impact value of owned media. Image courtesy of Launchmetrics
By Dianna Dilworth
Media and digital will have a more important impact on brand marketing in the new normal as the world reopens from COVID-19 lockdowns.
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","iv":"d07c2fc2059e3575b87d01a3e07e8532","s":"20dcaabe0ba49554"}
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