Research
July 2, 2020
Total media impact value of owned media. Image courtesy of Launchmetrics
By Dianna Dilworth
Media and digital will have a more important impact on brand marketing in the new normal as the world reopens from COVID-19 lockdowns.
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","iv":"70e511ae4dee33db1dc5d5d5f44db320","s":"0ef59ae3b76e3fbd"}
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