Food and beverage
December 16, 2022
The brand provides audiences with an intimate look inside its creative campaign in a new video featuring artist and collaborator Naima Almeida. Image credit: The Macallan
By Luxury Daily News Service
Scottish whisky maker The Macallan is taking a slightly different approach to holiday advertising – glitz and glamour aside, the brand is bringing audiences behind the scenes of an art-themed end-of-year activation.
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","iv":"6fdaebdfa0c937d36f95e440b8837be8","s":"1bc8cdd286afaead"}
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