Food and beverage
December 16, 2022
The brand provides audiences with an intimate look inside its creative campaign in a new video featuring artist and collaborator Naima Almeida. Image credit: The Macallan
By Luxury Daily News Service
Scottish whisky maker The Macallan is taking a slightly different approach to holiday advertising – glitz and glamour aside, the brand is bringing audiences behind the scenes of an art-themed end-of-year activation.
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","iv":"69484ce70b29f35af451c6816da43f5d","s":"3afad6ccd5cfcdd9"}
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