Food and beverage
December 16, 2022
The brand provides audiences with an intimate look inside its creative campaign in a new video featuring artist and collaborator Naima Almeida. Image credit: The Macallan
By Luxury Daily News Service
Scottish whisky maker The Macallan is taking a slightly different approach to holiday advertising – glitz and glamour aside, the brand is bringing audiences behind the scenes of an art-themed end-of-year activation.
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tTfutQSgiZ8KJpUXNqpfHOb3qNHbrV5nABnPEp\/kLcfFVm94AZ\/w2B3I1qKTKy1b7lfAq2+k64EGspvbH3lMY0vzdAQPVQjzNvjV5cn8jZZHtRQ0ul0F5qc1VpW31EQx2UrP7PDjdApvd\/AnGRkOuyXvEE2J4Czf58PwVKxJIgx5cUww72uJccl31iaUzghHTYiQY5C8ecMj93+fd20v\/ttesedbq0j4YruXJ5ZXZlltR4QdN0twDx4llpJYQ7ywEvcVgSocYx\/3zhwXGBgvwuVzU7PUq1WS\/+HsxNY8zvtCFokop15eSrANaSUgfdwW4SU8gOZV5GCxL\/cw5EIyK0\/FIhUSDxccma\/KIH9FCb+X6t1nm\/w0UlZhRZCl8cupfpoLuTvP+HmVYWjShPBQgoKeTvWD\/LyMnaR1+dAXaRwtAx9a+oA3kcaaez7Og6dIeJ3hO75BZ8lQHNG8iL3XD0R+wpIr0QW+E44wArb7U5\/jkzgfjj8BKQUEQRPBB2RS+xB+t8GNuejnfrq4AbKEzqeK80vry54EYMC1Z55UR0ytfIeioRoJ7jw\/NiB7ZD6nrddtIhjj7JieCrRO4aqJOUtZNfnEDd+a91\/5i94x3XQZHNabXLVJXLhZhqgKW\/6NTKIh3\/lN5bqreqotxwQQeqCHlMcA1WVd7Vu18pPtZr2B2t+KKqjt0mmuvU9OD3jembgvjupHHg0ViXBqC+VXVWEeC\/n8v0xngJliylE5Gruv+\/O44VF5i5qIQZ3UuViWjrWU1i69hq8g9D3XQL6g0eMqLK0yTKdYGJDtm5BKi0g7PZQaipDbBm72tlLyY6Yl5cMEJJwSFVV9j4D5sGJ+El1yRvh\/Sx6\/pdvKqNgX8mpK5Hx9MWzi34hkvym6gIH61JI7ao6tNdBu9MlBCXggAyXuK3S\/SB3Fusbb3zMo3ZzjgH1FADtA0C0e9o9j2Cv3eLxra5huW2la+MxCTAJDjqr5DhbRz0xnNtchHV2lZhK7N8iQaaY6BP58EQP\/KJmhomeKmiWg9P57FaeZYO8iO1QGwnfimOGscHp0s4EJ0cKtpyg4nmcGG88f40ku+Q1PnkoF8WgN+LCArzrqL5ncP\/AdxBB+6B6JmFwxbj7d2vUJXMbiLOXbZB3lZySesby\/Y+dGiGa1BZyL4tK0y1ficF4bArm5Ju8b3ZcN9oAj0jZNosizQFDNvclteaYNlLEZqdHsgPV4XKKoPFfZ\/njRF0UOt2w0vzIR9qx8lVSpRTcqTLcoRrY+2UHFdRDIvz\/WrPhRbuodtabiiOyumVImYYVB1lvn6dFLY860inODP4a6K\/CVVucv7pEC73TnRq781U1YrVxEjHJ3NKbb2aAouv3bHionn\/WgvDGrQlM7cC+bJWLNWD5ztWES79kPJLup0Fz44yPLTMu0Zrrk2JqncuCu6StqQxUT9KzAwi9W65Ahd\/guDl+5\/4n4IcLgxipaa116DkPfCKfDrvWrmQpqLTRu0SD3jKBjbocchCRH1n38OtWXfb5uFbEEQe9ReELT0A0o5JKfLtCcWm2KQC6TYeAY+TGC94mtM4VjfVOdX6v7sLTzpLkl0FTJxGmvvDHXHUtTl8DZvA\/iHWPiByj7e\/7EVEK6L83eLA8SOTQivp8CiRLQBAah5t4fHY8TGiSWRTStKilyNb0RcCzwo6L51vby9+44tDvdQuAQYUezD+PKcJoQErWOfiJRROA64IYcTOE0+uQ3aMjmcu+PLk9+dKytDRzE7zJnUBo+Zh+FnjBqqGRvCP0W3+RkvK4K1XQqNFlKfetRnDyyOfe5Qx+\/dZtLuV++Szl2Q2\/7r\/sXnbwCvo4mboctF4wJQZRBSYVQXi\/LciHemjEa6Oi4X7xZ3z\/we4kGuM0\/rbxpa\/UP2pGi+Nu6fUDvrJdTAPpBK6RNYNS2FXEcTr+sh0Vl9qV32FIslYjPY18NbVH4nS6rl27fJ1w+1bzr5W\/POyX8lyscIAGPueEIS1R\/VuhQCbdA5Kc2Yw0C74xYQwQrGz41APiL9b4jF50W3L9PKusHCDcFCCUYKq4UvkJYtcuAfbg82vyKMN+aVKB6qrUQcc+zwzP2PZ\/wjSSlk4c6nFUAfoI0J4RCGUV02OQgmMWI3+T97T+ZXVuTq9dS8fcov4pF\/ry0WttRVyvKgh7DAkiPgsG6fcW\/AIrhmPn32W6j0DzBXqQ5mNJCroZLT9Olb\/HHwmQ1zn2FtjAmbgecb\/LHnHUObou9gkS03FRB3RAUr+EjR5fhtgG\/ucvu3F\/ohcrrlXIiwZ1Bk7i1ZNNjTjlkN7urox0aRntMvJ\/MWxXp73HA7jyJ3G+TxBiYDdQtohmf495W7lpD8i4WLMWRX28E79H\/4ilc+4sCTXXJ+ww8Ig+Ukij7Z8RD7ZTI3uMtfsKxoLrhGi6\/q7EryDLIZCeNrmEi5eT76UT9PvMhzUjPnefRWCroR35VPxLze4xX87hXo6sZPj7SofHSp6BW72SgBJGOHAUmzusCypvGKhnVftdZBOCzL5EZVDaXhi5D+KYQdK3Mm+ZZ3l\/Hk2YUKzcbzssKa8Up\/6ux7ftVsGNUdAFD6bSEac5AJBryicXNXMN5bxJIc4PApCoACj2ToPJ0Dz98vuutmuGB27ID3jGw0dwSEHrWaqgPVRteo92rB9j01g7o3+QzLxnwGd+KTxVbsQ+VIBJr6muaYm+l\/BK5xR3Iu69M4rBaHW\/s9F8WjgLLmWLrt6BGQ9qgyrolYVKNuC5Woybo\/UoUCjrfEkdzW20rDkGgeBBydi8o0w0g0cEWK+Ts2Ur10MPFZ4f8me\/L12yhwxZLpTDvJ2jR+ZJprCCuMWWwTLdC6IsrKXulYKbAkkOG3JMGXEgd\/pmoxMv4MFX1eQ3U979JNqf3KrB4Hj40olqDOWaOFt\/9UBVKVvFMqQFj39glKW2y2ffgvGMEz3ZWJCgK9ZbK65L7V3ePmVlRmVqVHROu4PvjK\/X\/al3wIQ8Zzue9dDEleE6vsBqOlX5THbthewH2bnk3wVzGb3Zya8\/YYUzockb89cMz+hTXRpsi3\/qZJt0vHu82E+ZTJrxHF5wt76B0ejmPlSW8Uv0J4quGhgeUt\/eTV+DrjG9EYwteRw3E7VFu8LOjEl0PPvuPD9j1HIc4sOEverqNEonb79RUtnBQJouaDuW4+pvk6Frx5mUv8gErVX1CmojxweSYMBaX34Bs+QcgG1MWgIlH4U5mBIBZiXSenVqDL3NiHwyYcLOsmgIYj7HgjqXclAkgyB84dl\/atXej\/Axz\/0yWPxkER2lhT8dsbKdhCwKUkduph0WGwmrAF8ES2l1WU1rWDcMf+XIA3OVYq\/zV6jSC42IYFhyKO2B45h0vjs9suQvj77QIJE6V55jyz7KD\/XVlSDzdqPtARdcF76ZEWgrOudHpK8fPLCQChWLv2g7QDb9esQdJiPHoN0F78YUwBsjB93o\/TY5U+NOd6DAJ89Mp5YjrRytFGalt0C6nSDjIp51QiWp6C65S1uZxW7+qUAPIg6nx6ihPbg5BdyEX7I\/GcHdfKqgrbrSYS7+lBGgGbWOnT\/EimlzjDqZAm+SE9zKArShrBuyTWrAl6cB0QjUZN9cgrF9dBRst72t\/ZcaGjn4TUvM2ZQyK4qike8eiamuqnIRPnCJ6qUvT+0obv29BR0dPaR4JGBrPeIP94FMC8lgjUJEK60BZfV0oEzRRRasgFkapJ0vHU0x7uj1cT7gyhrEg91nQvc6qjHUlHYNjuES8sRTuPuK3Y0B3nL4lyUM9wLQSLnCR+KhhuESXTK6jeJOM9f5w5RPAybSvCZoGdzZ09u\/XHPEr5f8R3k0HKyEXnLx1iA1eQBBLQmc0xf6LunSgn+upB0V6xlOthEVyZc+jiwl9RMLcNpNnn8SUkpWDLf9igu\/BGpfAI+Bolt1LlMBc7ismHBYYNEEw9925ujMimsk7E\/y4OUDUG0dAyAeFzUgG\/JVPPJwzuse5C75rgLYsPo\/VCd28xv1mVpkM9MgSzdAJN+MHD7SVZWknDtlTZX8nBeSd6L\/xKF20RqayiME5QxVKZHRLb+Tp+AH10LRhZYVYhXEKffOuK6+EUeej4jnVe1OntjFEvHsystIVBb4Zl8YXR\/\/zRT2spgZcv+DLTspKnWW+uOjP6wdXakp7vvSxWzKiTqLDh9L74GxJOmqTE85U6dh+KcuPuTZpUomFhdFJ8ehjSw\/nlt0C0QJMrMH74Ecy1UvUyjl7W8NtMlMd70cZu5RcoCvW\/yOwSmn2fA5IM9S+vOSC33UX55vqGg9CgNSp3we8fbsx6tBX6uQHc\/vqGYjEkAHgWps47rFLPijr7mGCkMG77kaCKM1Jqm\/jO+c0XkPERSvM8yHtHCw2BKk0hi4\/Fgv04GVl690HGDJIIbB+MD0V2+\/JMMgwyvlck8EPlPCJNF9zdxasXdJDqkWk85r8OCsvkA6SsIQG4ePlfJdf+RKOWk2SClQ8BYA2UimUFpTicFGzqaEZxeo3fiD3g4i6+8DmjTJrXEhgIHKTYQK030mj\/43wgkZJlqJu46JcS04QxT1fEe+\/w==","iv":"412dd66c7d45e6b8f66199ed4c840ed5","s":"017489d0854f5e56"}
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