Marketing
June 29, 2022
The days of the hard-sell livestreaming broadcast may be numbered in China as audiences crave lower-key content. Image credit: Shutterstock
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","iv":"2c8cde28d756550b51b5d2952ca2f447","s":"b6ad3c0b99fc472e"}
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