Marketing
June 29, 2022
The days of the hard-sell livestreaming broadcast may be numbered in China as audiences crave lower-key content. Image credit: Shutterstock
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","iv":"89bfe24349ea57b83c460762d74457df","s":"87144136141cc98d"}
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