Marketing
June 29, 2022
The days of the hard-sell livestreaming broadcast may be numbered in China as audiences crave lower-key content. Image credit: Shutterstock
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","iv":"dce137c0b3f307b9bbed1f6c5879bfc1","s":"b28c32a5abd54b99"}
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