Marketing
June 29, 2022
The days of the hard-sell livestreaming broadcast may be numbered in China as audiences crave lower-key content. Image credit: Shutterstock
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","iv":"f6f39c6937b4de1ce9b1cec44b6e6fe2","s":"b481e6628924be7b"}
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