Marketing
June 29, 2022
The days of the hard-sell livestreaming broadcast may be numbered in China as audiences crave lower-key content. Image credit: Shutterstock
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","iv":"6a0f1b07c4c63e0c5a006beae9c7b70b","s":"9a835c6c79ab5db1"}
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