Marketing
October 12, 2022
Over the last year, some of China’s most influential livestreamers went silent, only to reappear in recent months. But this might be a good thing for labels in the long run. Image credit: Li Jiaqi's Weibo
{"ct":"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","iv":"210e64d079fdb1381f3194ef164726a0","s":"13103364d0be6f63"}
Share your thoughts. Click here