Luxury marketers that have adapted to mobile marketing are using augmented reality to bring products to life, but going forward, the focus should shift to utility rather than relying on the wow-factor, experts say.
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","iv":"cf6b8a4eddf56c38305d6a5df0554a94","s":"050d6e8a0e93d7ef"}