Fragrance and personal care
June 6, 2022
Consumers will continue seeking genuine inclusivity, innovation and sustainability strides from brands. Image credit: Armani Beauty
By Katie Tamola
Authenticity and innovation will drive the future of the beauty industry, according to a new report from Positive Luxury.
{"ct":"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","iv":"c7068b4df2aec2c8b790892c686dd7db","s":"0c0c4556daad1b2a"}
Share your thoughts. Click here