Columns
February 23, 2017
Stefan Benndorf is managing director and chief operating officer of AppLift
{"ct":"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","iv":"d868c9dfe2ae32b914027eb95bfb2c4d","s":"9c9a39bf592b6140"}
Share your thoughts. Click here