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Commerce

Easy days are over in China

October 17, 2014

Harrods Harrods' WeChat promotion

 

By Joe McCarthy

NEW YORK - Luxury brands managed to reap huge profits with crude strategies in China a few years ago, but now only smart marketers versed in cultural norms will survive, according to a China Luxury Advisor partner at Luxury Interactive 2014 on Oct 15.

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  1. Bleu de Chanel dives deep with new campaign
  2. Diageo unlocks Fusion Partnership Lab applications
  3. Rolex honors anniversary of Rod Laver Arena ahead of Australian Open
  4. Rolex partners with Melbourne’s National Gallery of Victoria
  5. BCG: Four trends driving the new age of luxury
  6. Cartier pushes collections via snow-themed mail catalog
  7. Stuart Weitzman names Kim Kardashian as global ambassador
  8. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  9. Bentley spotlights its drivers’ successes in film series
  10. Luxury Unfiltered: The 4E framework is the key to transformative sales success with luxury clients
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