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Commerce

Easy days are over in China

October 17, 2014

Harrods Harrods' WeChat promotion

 

By Joe McCarthy

NEW YORK - Luxury brands managed to reap huge profits with crude strategies in China a few years ago, but now only smart marketers versed in cultural norms will survive, according to a China Luxury Advisor partner at Luxury Interactive 2014 on Oct 15.

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  1. Off the Cuff: A Q&A with 1508 London's Leo Bertacchini
  2. Veuve Clicquot debuts après-ski activations
  3. Cartier opens boutique at LAX
  4. ‘Hoteliers around the world are shifting their focus to define their wellness strategies’: Accor
  5. Annual sales at OTB Group down 3pc
  6. Mercedes-Benz paves path forward amid rocky earnings round
  7. The future of successful luxury brand collaborations
  8. Luxury Unfiltered: Debunking the myths of luxury brand storytelling
  9. Range Rover inaugurates new lifestyle venture in London
  10. Baccarat debuts global store refresh at South Coast Plaza
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Off the Cuff: A Q&A with 1508 London’s Leo Bertacchini

Cartier opens boutique at LAX
Veuve Clicquot debuts après-ski activations
Annual sales at OTB Group down 3pc