Luxury Daily
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Dec. 25, 2024
  1. Dolce & Gabbana opens 16,000-square-foot flagship in Saudi Arabia
  2. Versace recruits American actor Channing Tatum for Eros campaign
  3. Luxury Unfiltered: The 4E framework is the key to transformative sales success with luxury clients
  4. Montblanc cuts ribbon on concept flagship boutique in Chengdu
  5. Dior goes for gold with flashy J'adore campaign
  6. Day's wrap: Jaguar Land Rover, David Yurman, Gucci, Celine, Ralph Lauren and Louis Vuitton
  7. Kering gives corporate site a magazine-style makeover
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Marketing

The Douyin KOL helping luxury tap China’s lower-tier cities

May 23, 2022

The Douyin KOL @diandilahai is offering a gateway to luxury through his humorous recreations of high fashion campaigns. It’s frivolous, but luxury should be watching. Image credit: Weibo

 

By Gemma A. Williams

Over the last month, the Douyin KOL @diandilahai 垫底辣孩 has seen his popularity skyrocket thanks to his fun, witty videos that pay homage to luxury houses.

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  1. Dolce & Gabbana opens 16,000-square-foot flagship in Saudi Arabia
  2. Versace recruits American actor Channing Tatum for Eros campaign
  3. Luxury Unfiltered: The 4E framework is the key to transformative sales success with luxury clients
  4. Montblanc cuts ribbon on concept flagship boutique in Chengdu
  5. Dior goes for gold with flashy J'adore campaign
  6. Day's wrap: Jaguar Land Rover, David Yurman, Gucci, Celine, Ralph Lauren and Louis Vuitton
  7. Kering gives corporate site a magazine-style makeover
  8. Bentley launches unisex, sustainable scent
  9. Luxury Unfiltered: The self-inflicted luxury crisis
  10. Meta drops price on paid subscription tier in EU
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