Marketing
May 23, 2022
The Douyin KOL @diandilahai is offering a gateway to luxury through his humorous recreations of high fashion campaigns. It’s frivolous, but luxury should be watching. Image credit: Weibo
By Gemma A. Williams
Over the last month, the Douyin KOL @diandilahai 垫底辣孩 has seen his popularity skyrocket thanks to his fun, witty videos that pay homage to luxury houses.
{"ct":"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","iv":"716fe672b28e0678f22c893139ed4940","s":"e42fb6bc6d8694c7"}
Share your thoughts. Click here