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Internet

The difference between old and young luxury brands on social media

June 27, 2012

 

By Rachel Lamb

Luxury marketers of all backgrounds and establishment dates are present on Facebook, Twitter, YouTube and foursquare, but given each label's unique history and brand image, social media should not be a one-size-fits-all medium.

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  1. Vestiaire Collective partners with influencers to combat fast fashion
  2. Capri Holdings, Tapestry abandon plan to merge
  3. Neiman Marcus honors Leonard A. Lauder in New York City
  4. Burberry overhauls strategy amid rocky interim results
  5. Off the Cuff: A Q&A with Natura Bissé's Patricia Fisas
  6. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  7. Ferrari teams with Paramount Pictures ahead of ‘Gladiator II’ premiere
  8. IWC Schaffhausen wins top prize at Grand Prix D’Horlogerie de Genève 2024
  9. In Geneva, Christie’s records new high with Aga Khan emerald
  10. Luxury Unfiltered: The self-inflicted luxury crisis
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