Retail
November 19, 2020
Brands must adapt to current trends to survive the pandemic. Image credit: Bain & Company
By Nora Howe
The disturbance of the COVID-19 pandemic has been the catalyst for change across the luxury industry, which is on track to recover by 2023, according to research from Bain & Company and the Fondazione Altagamma.
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","iv":"46fe93edde13cb7679d6f419aa309521","s":"bb979bd1a7ebab0d"}
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