Retail
November 19, 2020
Brands must adapt to current trends to survive the pandemic. Image credit: Bain & Company
By Nora Howe
The disturbance of the COVID-19 pandemic has been the catalyst for change across the luxury industry, which is on track to recover by 2023, according to research from Bain & Company and the Fondazione Altagamma.
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","iv":"a73aa6a42f313718a9f4f9686988d97f","s":"97ffe35d93bf2fc5"}
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