Retail
November 19, 2020
Brands must adapt to current trends to survive the pandemic. Image credit: Bain & Company
By Nora Howe
The disturbance of the COVID-19 pandemic has been the catalyst for change across the luxury industry, which is on track to recover by 2023, according to research from Bain & Company and the Fondazione Altagamma.
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","iv":"53a99971b075f13a71a6449051621272","s":"12508d73ecde0521"}
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