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Dec. 26, 2024
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Marketing

The counterfeit problem extends to fashion brands themselves, says Fashionbi

December 21, 2016

Dolce & Gabbana #DGTheRealFake tee leans into the skid Dolce & Gabbana #DGTheRealFake tee leans into the skid

 

By Brielle Jaekel

While more resources are becoming available to help consumers arm themselves with knowledge in the fight against counterfeits in fashion, it seems that fashion labels themselves are not free of blame.

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  1. IWC social snow globe stirs up winter memories
  2. Luxury consumers trending toward goodness in purchases, values
  3. Dior weaves codes and trends together in digital nail polish promotion
  4. How can luxury brands tap into the back-to-school season?
  5. BMW models top luxury auto shopper poll, Tesla slides
  6. Balmain enlists virtual faces as brand spokesmodels
  7. Tiffany keeps it simple to attract interest in New York Times ad
  8. Galeries Lafayette unveils plans for second Paris flagship
  9. Tiffany & Co. rings in holidays with multichannel video campaign
  10. Mercedes exec: Social media efforts should single out brand advocates
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