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Travel and hospitality

The Cosmopolitan’s sassy chatbot shows customers a good time

April 9, 2018

The Cosmpolitan's chatbot users spent 30 percent more than non-users. Image credit: The Cosmopolitan

 

By Danny Parisi

NEW YORK – When The Cosmopolitan hotel in Las Vegas was looking for ways to leverage digital tools to encourage guests to explore the property, it hit on an idea: creating a virtual guide with sass and personality.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. ‘Copy Nothing’ campaign defines next era at Jaguar
  3. Jaeger-LeCoultre brings ‘Reverso Stories’ to New York
  4. Pomellato reveals exclusive residency at Bergdorf Goodman
  5. Kering slots new CEOs in at Saint Laurent, Balenciaga
  6. Dolce & Gabbana, Skims release limited-edition collection
  7. Luxury brands losing ground with younger audiences: Bain
  8. ‘Shifting consumer mindsets are set to enable longer-term premiumization’: report
  9. Lexus logs 25 years of 'December to Remember'
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