NEW YORK - Although a single tweet did not suddenly cause the Four Seasons to jump on social platforms, the cold coffee anecdote is emblematic of the consumer behavior shift that occurred several years ago and has had a cascading effect ever since, according to an executive at Luxury Interactive 2014 on Oct. 15.
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","iv":"8056a75d3e176b63edd5671a1f644465","s":"6c1f6486e18a7811"}