NEW YORK - Although a single tweet did not suddenly cause the Four Seasons to jump on social platforms, the cold coffee anecdote is emblematic of the consumer behavior shift that occurred several years ago and has had a cascading effect ever since, according to an executive at Luxury Interactive 2014 on Oct. 15.
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","iv":"e9c6772dc3eb597a0757d64500a53be9","s":"cd47edc8d64f0ca7"}