NEW YORK - Although a single tweet did not suddenly cause the Four Seasons to jump on social platforms, the cold coffee anecdote is emblematic of the consumer behavior shift that occurred several years ago and has had a cascading effect ever since, according to an executive at Luxury Interactive 2014 on Oct. 15.
{"ct":"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","iv":"482f1a168c24cb780afa82696c3942ae","s":"223d77d0b8d7a584"}