Marketing
June 30, 2020
Years of underestimating changing consumer perceptions left many brands in a vulnerable position — one that they were in before the coronavirus struck. Image credit: Shuttserstock, Alexander Wang
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","iv":"9ab936b95e95d9bee4c8bd0c06cd9a03","s":"da3680adbf029890"}
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