Marketing
June 18, 2020
Melissa Parish is vice president, group director of marketing at Forrester. Image credit: Forrester
By Dianna Dilworth
Marketers should take a note from parenting when trying to find the best combination of data and humanity in their marketing campaigns and remember one thing: You cannot hack your baby.
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","iv":"0499fec98a25a75d4f27e55b39259c4d","s":"785a1131df67292f"}
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