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Marketing

The case against personalized marketing: Forrester

June 18, 2020

Melissa Parish is vice president, group director of marketing at Forrester. Image credit: Forrester Melissa Parish is vice president, group director of marketing at Forrester. Image credit: Forrester

 

By Dianna Dilworth

Marketers should take a note from parenting when trying to find the best combination of data and humanity in their marketing campaigns and remember one thing: You cannot hack your baby.

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  1. BMW sets record with funds raised for education at playoff event
  2. Montblanc cuts ribbon on concept flagship boutique in Chengdu
  3. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  4. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  5. BMW models top luxury auto shopper poll, Tesla slides
  6. Luxury Unfiltered: The self-inflicted luxury crisis
  7. Mergers and growth and consolidation, oh my!: Courts disallow Tapestry-Capri deal
  8. Vera Wang sells IP to brand management firm WHP Global
  9. Quarterly sales down at Versace, Jimmy Choo
  10. Luxury Unfiltered: The real reason luxury brands fail
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