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Marketing

The case against personalized marketing: Forrester

June 18, 2020

Melissa Parish is vice president, group director of marketing at Forrester. Image credit: Forrester Melissa Parish is vice president, group director of marketing at Forrester. Image credit: Forrester

 

Marketers should take a note from parenting when trying to find the best combination of data and humanity in their marketing campaigns and remember one thing: You cannot hack your baby.

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