Marketing
June 18, 2020
Melissa Parish is vice president, group director of marketing at Forrester. Image credit: Forrester
By Dianna Dilworth
Marketers should take a note from parenting when trying to find the best combination of data and humanity in their marketing campaigns and remember one thing: You cannot hack your baby.
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","iv":"b5c09fafddcd2a577ad08bb68dc7b761","s":"c3bf54388e2f4c31"}
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