Mobile
December 21, 2015
Longchamp Autumn 2015 campaign
By Chantal Tode
Mobile marketing amassed an impressive list of wins in 2015, from $30 billion in ad spend to surpassing desktop in search queries and television in time spent, with the biggest loss a lack of marketing opportunities tied to technology advances.
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qSEcl\/SB3PhiOI2XlfciZO1QcvRiGxjt2\/oSCFMhF+qx2YSyaFv\/wb1le6oyiI8JOXek07K0BybGnAuY0nIl0dClYMI8Hwh5Ec2pPYdMrL7ASkuKbPdYD7PaFzVIs+SfCKT8S5BhToFecio\/KQ0OFdjhXBKN0aueE9j\/GJm2rp2D39DxYDZGSuYm3XLjSrZRpBrMh7Z5flzIfWophUPawN2mbHoIE623d5qPEPHf3GfguUi9Y35Q3JEiMxjQAxFsJuNLVxgsgNb4CEjB9szhbRed1f+Q3PxCPjuDNhTKSJYzE7KEbM1WxNEodgKtxwRtwpn\/uDqT8uIGqZTNjP+eKpEs87em2ACKjpsZ4aNmKP53JS+fAbjrq\/3zSz9Xw5QCQqGCe4373cIVBqZztd+ocVIjdgJt3XWyleggjStlIjXRK8htmPj\/RaWdFv6pY\/B60uR7FJtkJTLBr\/mfL80a1igNIbFCvB8l4Xt8wiwkau1ucxmkqvY08pOifBXaX4c9mXq\/rvilTpTFrNEQwcgAkGZXoX1sHnhcmDq+RIY4GeBsqtmvV8CiqaJaE+LiQJJj1EKkJMgE+YCbDAJ\/ERGFJW27N2S6hl9pBh5YyHI7I6lpLLLlD7xl3alCaBL\/CfQZiHZi4kOLFvwtQtM4cbWUIxem0bjXOuLg4YR8bIeXLeBValz\/tQRFimtCwcwmvlcLCNkDCHpsdTK58cGPjzlKMrXdhOrqBFgVClbB624jC6QnrW1ae0LANyt4qb7xXfORWGAarOXf0guPsT4BMlz0YmW5fLoLICLdkMExWkA5cHo1FCROZTcWBpcLCIfEBW7Zdj5+cPNe6BbjbQzfBYrGzlP8L8JQlbYoflzhJ4W4AyhFRP72MWeif4PATHfINgK2V2zwymQGivLNsdT7p63eRTTypPyjPF\/OhSHOO19M8WLfL6oiFh0vLpvYdAHpEZ2zadzkqnxaqII8YHQgRyakuWgTsa1n4gwp7WuMdbd9W43hfoFEfYXv\/0KytuVPv8plxdVGaW99RZJhRN4v\/tZ\/hWxPkEszRztEpb9EJgpAyK9lhZmC\/FPbXQHyqOQVTQ4awem4L3joywwLdRVQ\/W7+IvMxMn\/V7FXfRIV3fVHsbKSLwBu+wDuH4j87nAnlWV2+S8OxY5a\/jdJKUHQIarqLbc\/je9hlWDXxGpeZPGEgk\/FNQSkCR\/UGXz8OWiJ9YGzo7sHOkGCdS9EnV43ZEsa+QOHgJRmrx51mznSoYHRlbF4QQ+GfQFIHgarrGFG\/TKiAUK6EyrUDXcpZrMl\/7rUhO\/hHE9Yl84oJmkhYCrW7yVxzYFaucRAkDWn8SYJFSw8yJIlBHAizEwtthAXYUaB96jf+RTIsL3lA4M3RZzSVcMo0d0jPXCFanFSMkoim2xJudJdXf32A3yWDjMtPsTZ3zE0xUViXVaGuo7RYQS49iBjmnkIFVWKrhWBc0hGjajct3PnLAveA2TD7mPrNqN5KFoSbt++B0eZTy6crfgodT02O0NwqDYNE9gnd3ogHYxdUxozycDHljpe2cTNQ9aPtDX75EKDBV9dB13Zo4\/3WZ9lj8fre+XvKK+2XdNYbLHPEMvwik1i5ujAg6jfZptXKcBcoiMBG5EBb8WqWV0XAW5O2w1xsiAGiDC6GTKru6BYyY2ZU1A9Xh3lVnbKJ5RQRYhZh6VgbVxJ0jFOvuf3BnyT4b9DiN+M9hGQhbn44za7eVukmGt6aHOwrSpfi3Rd6xAytnduek37TlMKGE\/KvzDug4mheB8+28zeokjsvT2KtXHxZN7RB7GeTIjrFjDnEkQ8f73jFjklQ5QJ7YTx898aBZWR0zUiq\/B7wnr0LJVxu\/9d7dMtqiynZHuCiDzZdxhMSVkEl62o2+pa1wOq2Ic8I8cF0to7W\/fz\/k24ZqVCSN96NDViNutdX\/4ONrkq1vntmjP1t7ruiNX33zEJjb7gNojG8PUanxmfPO+UJwX7\/jXm9Jq57myofkvnTFtpUfAkOEQ+GUEBSh03i6WJQXc7BHyDFgCVYQFtfiKnV1965fI6fA\/z+MzwLroPAUP6dLUaD61BVg+2o5ee24LYVzeGk2nJWHSsL87OOg9VTO2VcHIws0bazO9fnrxyd8UY5h7WtnpPecaXvo1\/HaUQZoui2FdR1qIMZ5Voe9kt\/4\/7d73ALotB8vJc8BA2XgMpVhpfWpRkzPbbl2osyMzEDKCiraBFued1uCKUVjep2UVp\/iWXEkVMTRn\/hD\/WZf8GwZaHwHzmNU07zIZ94wxMC85Svk8yYpxlpFF3mRh\/gdlClrUb9fae3yok50FhWQfwa7hoa\/QHYLk6qHVT1\/i+hnIuH2Ah2+oGog\/nswD78lcrcgvD8zelnYQpflsW1wsrHiXPSXIiTy8jFyxy24LIi3xWWpZLrUrA5mtYWhYFajrw6Q44vt7lZ9M87rcNN5WnqpU1GUsvWtFct2ywyxh0aqPSrPfoTwZd2dKandMhCcLAFlQ1bFow1gxFWziBx+74NPFPuYZgw9DThcWrPmVHleTnjOi6ky7cJskSTvq7AVVZwWI\/nTiddheMI66QKtDHtUwvdI6XHlq4Qp9ecz68Yt1ignnJ3Ys4\/aNet+j7Ftm8qFNnyY\/x16meitR6JzUdptPAsgracRoFiSp0r3JXJd5VjWMVy69B5ip27bEHJqixPW9rJ6ZRJkhNYpE9cvCSvPi3Urm54fU4Clry3WuczYwHQ5VnjYdGaLxiYWSyvi0C85ECxFP9CfVYp+rEX+O8AHAl\/1WqjEKz1IKSoWsgG2W8\/eLaulb9aEHZsbVsHeKNnyZN6H+9jZDSTeLk2DAb0tfhO7pOTFE0ZP+gESIZI1tka2WGVAZkcqAh+Kzi8XrZBZi19qZI5n\/ka\/i1HSEOof6r47C9TYbRpwE+aTVsh6FzB7mHxp3qVySHY0JqRXdKEgqqyqJISIPnTR6a9SegG4KG39ufBXb+0+bOlnQSblFvNit37TewfDXFjGn367DjGqBaywzWkK29er1514SSnjaXmIBO0nedhHFW017q8jS4q68WkmrutmNSyRrAm1saTToOI0BZ+Q1\/36p2ueE0115PCw\/gJZWIqA9nyShECYUk8+tM\/hvOGY6XG2vF9xlWGpESQlDWAwbD8egsSQA6tdg03oKDq2QQc7bfJCuwZhSRaD9SVR3wFusiKgAZY5PIg3kVUlvc1B3SaZqxTP6dM+ggI7OyfxFZS+XiFnb74\/QShM\/8FP4NKjyEOaR7sZ4fDmRNH1FugS6g3\/GTUaZviJqp2jViqT0nUhXnLz3sVeWsPk0rOfju5xR\/CpGjDxLh11IqNRwwp4dRiag6jjOgkXpRg3FAEvfYPttwZAvU9pp4gDKBkK4IEqDp9\/DByszeCntgzDbWnBFFiPcXXQD6gy8xu2PIHseetTibNtHyBbecXryoOL\/cqRH5vC2K0Zwp2M5k1jmxs7ET0vnFSVC6lIy26eQA+STk0fWQp8PzF51aQP+cev+sXXC9ieUTbq08cTuChhcYxCJZ8KzAleH5pIeVBtLdHcRg3TXIwNEXkWbogX\/YjZgmzJuOwdzYrKeuodSXA\/\/mwEgeaWtg86FsUv1c1yVOYjjKxJhwvvgg5Gfa3Gge+PvFc40z7j1ROA9f+Bh+fbcomm7RLaTNPAJXl+O4OHRfyQDu\/R12pCdc7IqdoRu+vX+OUgePE=","iv":"cdab07c8f12692fe2195240ca4c387b9","s":"d5bf1b1ec0d194bd"}
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