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Mobile

The biggest mobile marketing wins and losses of 2015

December 21, 2015

Longchamp Autumn 2015 campaign Longchamp Autumn 2015 campaign

 

Mobile marketing amassed an impressive list of wins in 2015, from $30 billion in ad spend to surpassing desktop in search queries and television in time spent, with the biggest loss a lack of marketing opportunities tied to technology advances.

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