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Mobile

The biggest mobile marketing wins and losses of 2015

December 21, 2015

Longchamp Autumn 2015 campaign Longchamp Autumn 2015 campaign

 

By Chantal Tode

Mobile marketing amassed an impressive list of wins in 2015, from $30 billion in ad spend to surpassing desktop in search queries and television in time spent, with the biggest loss a lack of marketing opportunities tied to technology advances.

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  1. BMW sets record with funds raised for education at playoff event
  2. Montblanc cuts ribbon on concept flagship boutique in Chengdu
  3. Preloved items from Hermès hold highest resale value: The RealReal
  4. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  5. BMW models top luxury auto shopper poll, Tesla slides
  6. Luxury Unfiltered: The self-inflicted luxury crisis
  7. Mergers and growth and consolidation, oh my!: Courts disallow Tapestry-Capri deal
  8. Vera Wang sells IP to brand management firm WHP Global
  9. Orient Express lends locomotive to 'Mission: Impossible' crew
  10. Chanel v. What Goes Around Comes Around: Will luxury resellers change course?
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