Mobile
December 21, 2015
Longchamp Autumn 2015 campaign
By Chantal Tode
Mobile marketing amassed an impressive list of wins in 2015, from $30 billion in ad spend to surpassing desktop in search queries and television in time spent, with the biggest loss a lack of marketing opportunities tied to technology advances.
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","iv":"ca146dca3b003562815cb6259f2ea7a9","s":"51dd712b7ab7354c"}
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