Mobile
December 21, 2015
Longchamp Autumn 2015 campaign
By Chantal Tode
Mobile marketing amassed an impressive list of wins in 2015, from $30 billion in ad spend to surpassing desktop in search queries and television in time spent, with the biggest loss a lack of marketing opportunities tied to technology advances.
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","iv":"6da57911ce60853f487d20e877cdfd8f","s":"2b5978b794462aec"}
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