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Dec. 27, 2024
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Apparel and accessories

The Balenciaga effect: redefining the rules of success

February 9, 2022

Kim Kardashian stars in Balenciaga’s latest campaign. Image credit: Balenciaga

 

By Nora Howe

When people hear the name Balenciaga, they think subversive and unconventional — a brand that breaks the traditional rules of marketing yet emerges triumphant.

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  1. 'Clash de Cartier' campaign explores dichotomy of dressing
  2. Luxury consumers trending toward goodness in purchases, values
  3. Leading with pedigree, Range Rover promotes plug-in SUV
  4. How luxury is the millennial’s unlikely weapon to fight social inequality
  5. Tiffany & Co. acquires historic Titanic timepiece at auction
  6. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  7. Off the Cuff: A Q&A with Neiman Marcus' Stefanie Tsen Ward
  8. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  9. Saint Laurent Paris rebranding effort to settle over time
  10. Dior reinvigorates Miss Dior with latest floral romance
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