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June 22, 2025
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Apparel and accessories

The Balenciaga effect: redefining the rules of success

February 9, 2022

Kim Kardashian stars in Balenciaga’s latest campaign. Image credit: Balenciaga

 

By Nora Howe

When people hear the name Balenciaga, they think subversive and unconventional — a brand that breaks the traditional rules of marketing yet emerges triumphant.

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  1. Printemps unveils VIP shopping suite at Haussmann flagship
  2. Plans revealed for Bulgari Resort & Mansions Abu Dhabi
  3. Improving mine-to-market traceability remains critical: Natural Diamond Council
  4. Annual sales at OTB Group down 3pc
  5. Belmond exalts Mediterranean diet as 'Euro Summer' heats up
  6. 'How do you Bentley?' global campaign launches
  7. Prada launches beauty platform
  8. 51pc of luxury industry has experimented with NFTs: Bain
  9. Penhaligon's invites buyers backstage for fairground-themed campaign
  10. Luxury Daily Awards 2022: LVMH, Saks, Vogue, Bain and Bernard Arnault
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