Apparel and accessories
February 9, 2022
Kim Kardashian stars in Balenciaga’s latest campaign. Image credit: Balenciaga
By Nora Howe
When people hear the name Balenciaga, they think subversive and unconventional — a brand that breaks the traditional rules of marketing yet emerges triumphant.
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","iv":"e42be5c33e309fd50e3f6469e2797d59","s":"eabcc5bcdeb1d48d"}
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