Mobile commerce is ramping up to be the undisputed star in the mobile ecosystem, with consumer adoption forcing retailers to switch gears and adapt to the new reality. Here are best-practice tips to navigate that world.
1. Have a transaction –enabled mobile store. Half-measures will not work. In a year’s time, when one out of two subscribers nationwide will have Web-enabled smartphones, they will expect the same experience on mobile as they do on traditional sites and in-store.
{"ct":"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","iv":"24181f5fe5ce6a447e216941ea8465a5","s":"ce3c11ceaff8a628"}