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Nov. 17, 2024
  1. In Geneva, Christie’s records new high with Aga Khan emerald
  2. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  3. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  4. Genesis House presents winter light installation
  5. Leading with pedigree, Range Rover promotes plug-in SUV
  6. Luxury Unfiltered: Surface changes are not enough. Luxury must master the art of rebranding
  7. Fortnum & Mason debuts Christmas window collaboration with Edinas Paper
  8. IWC Schaffhausen wins top prize at Grand Prix D’Horlogerie de Genève 2024
  9. 2024: The challenge for luxury amid global and regulatory changes
  10. Opportune time to return to arts patronage model, says Artsy exec
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In-store

Temporary retail “shows” allow for smooth entry into emerging market

May 14, 2014

Kenzo digital pop-up exterior Pop-up shops have become popular. One example: Kenzo digital pop-up exterior

 

By Jen King

MEXICO CITY, Mexico – Upon entering an emerging market, luxury brands should first test the waters through small-scale retail partnerships to ensure future viability, according to a panel May 13 at the FT Business of Luxury Summit.

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  1. In Geneva, Christie’s records new high with Aga Khan emerald
  2. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  3. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  4. Genesis House presents winter light installation
  5. Leading with pedigree, Range Rover promotes plug-in SUV
  6. Luxury Unfiltered: Surface changes are not enough. Luxury must master the art of rebranding
  7. Fortnum & Mason debuts Christmas window collaboration with Edinas Paper
  8. IWC Schaffhausen wins top prize at Grand Prix D’Horlogerie de Genève 2024
  9. 2024: The challenge for luxury amid global and regulatory changes
  10. Opportune time to return to arts patronage model, says Artsy exec
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