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Dec. 26, 2024
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In-store

Temporary retail “shows” allow for smooth entry into emerging market

May 14, 2014

Kenzo digital pop-up exterior Pop-up shops have become popular. One example: Kenzo digital pop-up exterior

 

By Jen King

MEXICO CITY, Mexico – Upon entering an emerging market, luxury brands should first test the waters through small-scale retail partnerships to ensure future viability, according to a panel May 13 at the FT Business of Luxury Summit.

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  1. IWC social snow globe stirs up winter memories
  2. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  3. Leading with pedigree, Range Rover promotes plug-in SUV
  4. Accor teams with space exploration company Orbite to forge new frontiers in hospitality
  5. Krug ID app creates mobile reference network for Champagne lovers
  6. Dior weaves codes and trends together in digital nail polish promotion
  7. Just how disruptive is Airbnb for luxury hotels?
  8. Audi propels Santa into the future with electric sleigh
  9. The most prolific duty-free shoppers have a penchant for luxury goods
  10. Saint Laurent Paris rebranding effort to settle over time
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