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Strategy

Television – Luxury Memo special report

October 13, 2017

The world of television has experienced rapid change and brands need to keep up the pace or risk being left behind. Image credit: Bang & Olufsen

 

By Danny Parisi

The television landscape has undergone massive changes over the past few years, changing the ways consumers interact with TV ads and forcing marketers to come up with new advertising strategies for the channel.

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  1. Versace recruits American actor Channing Tatum for Eros campaign
  2. Luxury Unfiltered: The 4E framework is the key to transformative sales success with luxury clients
  3. IWC social snow globe stirs up winter memories
  4. Dior goes for gold with flashy J'adore campaign
  5. Stuart Weitzman names Kim Kardashian as global ambassador
  6. Neiman Marcus honors Brunello Cucinelli as part of new awards launch
  7. Day's wrap: Tao Group, Henley & Partners, Dolce & Gabbana and Accor
  8. Preloved items from Hermès hold highest resale value: The RealReal
  9. Dolce & Gabbana unites men, makeup in new marketing effort
  10. Louis Vuitton joins Discord
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