Marketing
March 18, 2019
Experiential events have benefited from technology. Image credit: Printemps
By Brielle Jaekel
While marketers are still devoting significant budgets to traditional television advertising, new research shows that the growth of cord cutting has drastically reduced the number of conversations surrounding brands.
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","iv":"336a1064200a25afc720b5dd31cf67a8","s":"7baf097dd69d9fda"}
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