Marketing
March 18, 2019
Experiential events have benefited from technology. Image credit: Printemps
By Brielle Jaekel
While marketers are still devoting significant budgets to traditional television advertising, new research shows that the growth of cord cutting has drastically reduced the number of conversations surrounding brands.
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","iv":"755baf3eb8b748217cc1dd3b4911266a","s":"cdc11dfc8a3e3df9"}
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