Marketing
March 18, 2019
Experiential events have benefited from technology. Image credit: Printemps
By Brielle Jaekel
While marketers are still devoting significant budgets to traditional television advertising, new research shows that the growth of cord cutting has drastically reduced the number of conversations surrounding brands.
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","iv":"47f6fc134599265e9be054be9381e456","s":"125a810a75147f1c"}
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