Fragrance and personal care
September 10, 2019
Optune is a subscription-based brand that uses IoT. Image courtesy of Shiseido
By Sarah Ramirez
As the beauty sector has become increasingly fragmented and consumers grow more adept at making quick decisions, brands and marketers should harness technology to better connect with shoppers.
{"ct":"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","iv":"c752f31ab71292a47f68b66da1670f39","s":"6122c46741792701"}
Share your thoughts. Click here