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Fragrance and personal care

Technology offers personalization opportunities

May 10, 2018

Fashion influencer Luanna Perez for Furla, fall/winter 2016 Milan Fashion Week

 

By Nancy Buckley

NEW YORK – Consumer data is often first thought to be creepy, but if used in the correct manner, it can elicit a new level of personalization among brands and consumers.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
  3. Women now represent 13pc of global billionaire class: Altrata
  4. ‘Copy Nothing’ campaign defines next era at Jaguar
  5. Ambassador-led storytelling carries holiday campaign from Boucheron
  6. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
  7. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  8. Audemars Piguet unveils collaboration with artist Kaws
  9. Mytheresa releases quarterly results, reaches record high AOV
  10. Louis Vuitton opens applications for biennial Watch Prize
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