Fragrance and personal care
May 10, 2018
Fashion influencer Luanna Perez for Furla, fall/winter 2016 Milan Fashion Week
By Nancy Buckley
NEW YORK – Consumer data is often first thought to be creepy, but if used in the correct manner, it can elicit a new level of personalization among brands and consumers.
{"ct":"zTRYe3Utmp+CVvt2G7o+0uiJ9P5OWEvnqx5QZaEarJ5C\/qbql2SYPOY6kuxhwIA43gIIckYFytr+2JlZ0k8hH0kXVKXua7l+NeuT+B9+AW7Rw\/\/QWppGnQsmfPg2DOjSsR4iBzmPO0Lq+dkb\/SBpN6bSPFqph8EzW5svIUx9MqfOqwaskeHGW9qwVx6vWx28FyjhXg4sq0KQqGhofszIhput6A7fYmOND+1rli94o1cuFsEtum4tE\/LVEtfSusIXAhHrWdbNVo189aHO33VHPz4Kfrrp8Lchjm+2LXz5mmye+EiS4FMbFffhGK6cyrk0bUPWCBgw+pNG\/\/90MBkMiLWwmxppLcSRmjVGisirpc\/0Lzeyqg3focZWGq+YgvccOCdplDkr+TpvXID6O\/G3KupF+PyTxTymEVKumCzKU6oQvhu1+N5QD4sTKF\/1i\/+S\/ICxQevDHhgz0V4oqK3HLdZxgQCYN6N3nVgvSCS8BtmviYH3HmVMkuEauTcBzdogLhSPJAL8SJ\/dIAnpFnBfKVUOzXgFQltHWwdC8LhqYSrEoLlylDFR2YIQQnTwcoZmt5Vd9pUb9WEVQzyf0zzl44kGSX7lJ2nBZBeoPE2xAxcYCiJMgG2BJ32F97+mR7\/3Fw72DlVj+wh5tuBrEiLspFsLrKHmkGf1z0AY1\/U1vC4kEwX8AjOSIyZOFVuoQVnZm\/CUeTh7Ny4ULWkL5Np5mnH+y6l+hayVBDoJiNKOTQCHI\/8e8FAjh3IyV8QlZ0ahKISM+KK+g\/qYhUCT8dTftUbJitoM71sAWWLsFn4xPVZak5zYI43Ib2ULfZzirVrPGpF\/8c52NDJq1x67F9Uyz5AB9xz4HdI1QzOosA\/AKhUo5LKYQQk3eA1iQoPPUcvV06U8sb7cTHlApZ6qemiEUcQQnDRlUeSXq8m6K31NbZfgvD\/UDSysgCu+uKuaAO+KbjzqxP2RZ5aB6I2KJ1cg2r5O3PY3Zdo42+LvAR2eT9PHf\/zxZ2tNaNEts7PFDHlsxxc7Ws+CyJ2XzxOfuagATLbtGRT0mUczyLzbxgR4oy\/7qVOA8S3WYzmKQmBHJhtNQ2iJ8kNFmwxWPXTNLsMV1Rkt6DR4Ptb42rVsoigDanyGI7QxskSWSHlvXBUmDJeMiInebtJY64Jfs8jFBAgKevd1kvBN+821iRQVD9+hUWNclzbog1l8ST3tt8hMHofxe3yA\/BK1kn8DSqhStYZTNJARyXT9IdQNfLIlkPS\/SPL7znPZWJ+5OqgrQxbSvIWL\/CDQY4qDfYwq\/3A6UlOOe81jKZH0z92Ua5h4b+vGOGmuFoNCU3\/+KY7aIbD68nuPmWCHkblBYeak124xx1QPm9ITIbsbd4S0lclKU7tWa5HSH+f8L7MJz++UZSx5wt3SXbQrUiGs5BrmKDBlK8EFV8kYhffhvJzj0Dr+uGUebQBU4W3XZLQuuo8nnKu3X1BlXEVPzi\/+cgHYZ75YfI\/WIwlCOTjlxN3kV+i3uMHLw932ac\/v\/1UGzLakaaCfgrxFI2yain0kxjv1Rih5e7Nl6ZOZF8wOybTvU077kmkNPurRtgdc+ykdgH1W2F1LrLKF2AB8IAOZbY\/cTUNP8AHJqGxT3p2be3YYnKdOAbDWcdEVPeBKGjraCcpJfRfyt\/ECOA+hk7RyQVVB5Lu9+xg3ZUP+yrxXek3iFBUMyF3NC7n3Wbo9oF0rNJwW4P8elAIDtnsD5RYyN6i4k1AMYchoZ4LgaaDkh0EqGFQQGnngIaaA1N0F9ap4OGQOTJEVxYVUQHho0qlnGbCT0WfcWy6tovDjse+q+zq+Z91Vc2k68mhWOMxlzkw3SgP2GPwNRFWWtoLT7loNSf7XeLaVzebmFdqDuIAi+ZMPiYgvp+hZO2Vn2nZ69ErvpR5fN7ecuc3OZdBwf49On0I2pT9Orqoswq4tmEl723SRznIr5nV\/olrkfZf6KdG2cx8tfmrFRsazP7lvUiGhOekLsTT6Nl6V\/d20oEtujXz9SwbX3OpnBoFz6AnAmCLrzCjRvcujqRRZDS1DVSF\/h4IT+o8V1ja0OKaG5OhvNAJmADSBUyDjkH\/EkHwb7XxvWkLJOYmeiFwqEGlK5ChblqQ+\/+tk8EL19+Dk8fmr1lhtCv1HFEg4TJ0dsmBDQdJoR8qq5zy\/\/UT1ZMTFsxgIzSpIWXf7lNw46+srbl9aeDy5wGZbd2QDwvVJbSmECLzg2um\/rufFf2Ln6s7ezpQ39v6BcQxudOgb42fT1NO\/MdqbOYzICDO3K7sWLryoB\/8lGpA\/7f1YTejg6byiCPMwfw1ZhRbmRzYqI3Ud+0V5oTXIYQUWOG9yO7WDW6fA049y0axvXiLebUWgxHh6sUhLdFDD2hxhNFhaVEhhAMcfc0D5bRpOALaoQKhf8qCy9CdQ1hR6jJWNkUwh5kd\/dQqjPIeSFzCzassr64KbWKl0WPGeH4cmMnVxzUYxVr4d81B6kgHX6+6aTRqD9pg37FbWzm+\/VJC3JS27Y+AtKt6Kn1jMhzlXXvHOpw+NUTtDscDpR24VLx0hoHG4vcWdLQksyB+w8HLp2iNO+IBKfzd8SbqYN9\/locXXVvsMSWjYK2m2uELZ3B2w3wymXrF32CKQ1Dwkn4fLIbNbwvpINV8S1HYr4VvHnjgA0amAXY7246iGLQUxvrZmmiCmgHU8DU5jRv4J1rB+w6\/sXVPvYz8kTQ5XfMQ76Z3C+ZXI1sLRHSrgEVdYZgD2jyOvTvmop6bU2TpSpfHrqlX+MdvwM3MIT2bbbYgoZKzaBho0c400veGiCpQkGy87h5vWotdhWIWW7TvWj17bqNIXLeHmJECP0tivq8ukf\/K4IZ1XIMxrBDCAJ\/rzic0ZhCSnOjZ5+MpCJX15Zkel9xqzGUKu2jOI0vF51rbxi5VGbsjC3+8OuhT9MxqfSkTjIVdWadQF20HH9ZjUJPYeY65TFRQY5UzOsoCofzCD5Lpir7lvBp5nq7M16Doh\/BxI5njVCZE5SLWFW8lkFnIAfFq31o+kWUHvbQPYAaNOKZw9qHXTZtDa6L4o5SpCc\/\/05Jb9Af5iaI0OL5vmUCSSt1sjbzbWrEVTJUvQHFACHOUzSmG7bbnwrgS3qwJeC0QtCVS6GaE2V+yKMeEFi8m4sVVe7cxF9V4UYhXGPOH3Pdi+pIIGvEO0Aed44U0musZp4Gwd7nk\/KSBzYa38V\/0x+BqmM\/AnL\/2J\/oULU4j7xQ6LFnyb+SsCTxdejvZdmXL0PweLQ3T8f287+N58W7W0CW6fVIa3cWCuPzCPq3agHdgfAb4eLRXuyCfU2O9Oq1Hm5fe2TgNG++rsIcEiPCVtzFlZBreeia0Q2miZmuxkuOf43q\/\/JuivqH+cAyRdyaKUhQ2PMxq2YNFOEsX43rJDwQufHBwSruGDAZo3kQvJ\/JCCzuVBPIo8FgN9c6l9OemfNm8JFsUA\/h6BXFbBuGcnde1FFYovdtB\/oPKMxF\/kajO5jZQIwcGe5CfxCsnFsIBbSkhzfQyxpeHTyjbLgmzAM7uapxZm07mRUrEB8GViljs0j21mJuxT3rpqsX5iUUPYOdToBDaSi4lsAD9Xe3N0RCwFgwjPAf429yTsFQMb5CpjVoyXhk9lKx38q3QTKTFVfX\/LZLKPVMLAzo3gNNnmiyYnp95MPMKgTZNCBGeBk2arK0V27w1Anb1OWSR2A1bi5QBZm3RMSpwgzfXYJMSRznZp9J1BbbGF9bRMzUKxOfj5SCJ3Aj2GphNiUuXESSKBOjHAconWVHZYeTdxTrhAOxNZHva87ChkSYvjv7Aiey7vqaQe9UYHx4sGOvjLTbcH6GTi8Xb4k2hu+JTp+PHQAklwxV\/5FFagpo8rZybyPc0vGVpmXPEdNoyYo1wgEMtbRfGRL88dxSj+55G1e\/ABaH+RdboC6gUVNiv0guvMINNmOv4FC5RXgRRdxpVLKjBwyvxwXi24uIjE02K36vpl6pnkKj6RrawKARcpOVjYdgyPnvQ42qWTL1WP\/esM+i6oFMugcBBQEmKDxEp+Ugv36Gap3F9kKVFO60CJ81a7qcBnPKVk\/UOQoHc4dzm6RkANIBL\/E+XZhxRFp\/3EmmtvSywpfiLoReRYDpiZP2ezKRj6AALtqscVdGVOsNqYLd06eUT+xUlUG5iXG\/biXuNzkQcylb8rFA7laGIUK3qwlNp4ysPzU+VL+PcsGoPU3ezSDpn82\/zeaOdUAGUIGY14AWuJW+L+OL9Q7HXxZRbg4D+nvjFQ6P8tZfGA6yZH95IzzRXP5cUHMMxKCoGNbik0bxXhBUeBM7GJiWfkQSToVlrO0SxxYWYoWca5V\/mfnVHCFeuLLc\/ugpoTl0fp3fPXT75RDyUZb6Ktin027L3V+JPH5t+xHAoMcX5r6tnIio7shRe9Abpv6ecBZUG7\/rEpMEXhJ0hE+Z8sUyUlDMFr0Uv14bFJfFJT\/k7yFxfDp4cuEFU3XXFcf9QRWojdtqpUGGT1DnPsZoo5vSCZa98LSK7DyTssi6bS0pw7H2A5oCjP5LoypW0RYP7ua4oF\/8ZNc3Qz1+j5HKQ9HMJswDfH4\/6zK12eHgXcn0K9v8s+1D8dtCuFz96VJXg5r4NCF\/nB3ybCBT+gIWskfqv7nIDNCr2wWN2WMUrUtSFkR+86JM\/NX5sg6cRF59RtNCIvUEWaqk1\/9h5i99HJTJpYyO6vLE9eU36lj9A5lrdnfJi8g2kkbhhL2ssz0+b0Iofg7g+jg+jt2KeAx5xa\/guOmi5f\/z2c9yRFVsTtkMOECJksmsMKr97tTFNmKcTnosa3bicR7WLmRaM9\/6VYavTUgiIA0sXHbkJEhDe0z8tOaqKwPlzQKcEh8115tp9jh2WTbvIgk9YMTBtTBCqFVrWvpknlYtAlBRmrExFptd\/TBbBEia9ge0HaM+VHCLPqwp7oVWMCsc0EZUKykeztbDiuLeeTMOb07\/ZI8W5z9QzS70tTmWi1FMcBNuKhNwjJYsr2JVA8pgyIVRVIRsFgL0QqDrD6s1cEtW0MGU+JWCAgHh+2nGBrz6E8EuZBmu7bvjDRTjW9n8rcLWATt1\/+6u4dBnosCrsyRG6XpyjSnrRrbUH1gPkO\/wnCnVzTKps0fbTIsyFuArZls6T\/GAlIGudn2Xsq5WVw1aYJfiihIRdcG2kvkOCza3IeYhHs5wZKieXJbzjbWm4TG\/ce2c0x0yAkKQ3ROn2IzsAaXOETsKY5+U9MUXkKdnFtTpM5NOnDk6l5TgWoZWlDOqGguCHQUKRtqCiizMRX33RqN7DyQTY1cWIk1x\/agnVXQd10o8KqU8PFHTinnvchoN2CFNb0LFjpF2WPfE+Wv63I4ker+8KGXJSRartma2HJPKS0WmAybAg04+zCPepM5bCn2pK4IXvOcwt6sP\/XyLTCZtEBhHiTm0XrrgJ3A6fUB\/9\/WIa+EBzO9mWwyiX9uhgaQ35UgByOnHlI9N8U1yIWqx9PhpHTx6wfnc3lEvgj774UUljL2DNA\/5\/RhiWl+v8FItSJORp+lWOX3+yx70aePuSFCVQTJ+M8GEAZzv2SeuQpFGd1LC+d9x6ErlFzeym4f6z3ae9J5Q553hPnr2bQQF1lXhZ3tatC4EX+Yaa5tnG46dlwaNzcWF38kXEnHey8rkF2IBKINo1nyHzbUktGmLHgo9uQbw\/BySFE\/CIPfuWCCF9\/KaNyYmWqY+Ee3QVzEjRyGNcgL+JTFk4sXZILTpgOG5xjotFxBRRv6NgHonLVj6ZPUqAN\/3bwF2ljY11A1o0TzI8Y1k+Ptsrz3S+8HpLiq4+BOyKU3aOPnEXpqF8ZekK87RDAcx6xvAyRj8xMjofrdTKOlU6zaSypVNRgTG67TrIONcr5Vh2gvSzmJJlj+ruPhq1+TfS9kVP\/N7w3gYkYVIJD46AIsaaXYjVnveecvHn3ANZgZrPhmxfBpIgI3h2HAChuuENkQtUtArvgaDuOPmUG8evgoS4B41hzxf1b4DACCh1W+aGCTFwP0RUyXqRqg3OZYiQ7JHCPWdv8NwZyJhxU0MC2+FMqTZoloDCSQD3\/hHjkE0jHC83ZvyLVbjurAFuDebfDnsfOXlpbFfUhX259\/dL6kq+EusalKAaDTHt\/OGKv9zIOCk92nrgvVXRDGVenKEEhHfpiBKRGNjXpSbI3OGAQh3gNRp3yVm2PrmhQM\/hM8KOzWoZXnzLtDaoBg17ly4F0xkZ6l4DDfBMq9+JykX9woBI+PzRh3ovTwaS3nlLs+XMqtLvO03zZakMU92eIVRXxEzZh0TspH88kUO0dT041Hd9YVFT5fvxDWmRtMlFXv6564HpG7l1ZERyQ65CcJDv1D6tBn7L6OrS9NXc1Y4FflPcdAK1eXTubp2eYv5NrzTDRlxGCRONo+JtZXzNGxeniFsjpGu6FYb\/wT5iykfuOg3f3nGnykHvOzukgxlXeedc7NERH1Lx8Z1lWiPCgPiCAYqOt\/WDf9RdIl5XN1C4gTnBdorROwZj0yHDTMjyD3hO3m\/tH\/AI0RlX9VX5o5aZEtlg2Nndp8jlXExyOiYlCnk5vjwhl04Ll\/4fJbX7lRARbs2vpwWUYiyRQPZVSYlVgLqNCOZLapswII1FjAAOtVB+AKSCErLV13S6FlfFoPz63H0\/9YL4eANfbqPNPuSq+Ipj1fvz6UjOzOK5AalMcVj0K57o9oBrQvJLrQa9yf5Fdg7C7AXydNk66yXBkUmnnSB0FDd5uiH\/s481K4HPKUa5sy0HeEbWefPxGdXYbrv9BBDxQk\/7bkuUAalc4xANPC5g2IxYIDNGCzBT28LpAu6vRkabOszqtmSTwtlShL1bHePCLr\/2YllbfP8LWEanR3Dl1WYfxCp7nDgx4ttSILia3UPtt9iG7FMfwuIOBf2je9CLQydZWWloGQajGC+1pjPmLPFSabl452n1AS7vOqz2n120OdcscOC7qBnOZUWylaqexosbDyD+DZVXpjIK3ejnlz17Ps\/hLIbJOBXU++E2qy9iwQdnZnaz3c0miAsOhT+ha\/0k83XRLwCM878LMmqPAmytx2CGLfDIVmL0Tf9yND5iZ\/WpctuOE+VtBcwelXyrb5GYJQEN5O\/L5rAglmF+WV6X3opszlDtpFzC28p15KDFOMsHwPTHyNFPEOQC2yw5N4fJhnhZ6Rt\/LeK85Y9rTOjhedcWRD12BU+hUFGHmNjVYMf6am+n7i5sO7nK7z32eUCY8RCYb72\/Qodi\/5FoaZfVy4GS3\/0hFWw5Os54g09y9T0tynqaM6cAmJo9+46K2ZhhutiZH0eQ1lP1JJOquhWriUL6gf16MBhojeonpu4k8tMh4AisjXfHbOZgek5oO00c253WLqkKCpWDIuYbIfzJ97qVrQ4EgNrLYWXFix2sdEZM3HvnnBZbtRPurAyNw9\/9ez6m6uZ+LAyxmED9uZCR6zfrKTsyXWrvdKmtekDgJGX8jGPeeY6QdqUIHWVFMslilVuHNQzLXA1dPaGVBuuL59qIxBxF8AbrmsG07urDSHlegDCiY\/\/9cK0kUbjQHEtGZSIV1bIWPZf8VW6eGhIIhO5HCWbpe7nayyjUxf\/jqpJzzY41PVpJEVrqsJdrqRqLQ6fGvH+g3NKjH9Y7jL9cqdlnROEQDRRDNFupXZSPlv1NWrQKNow+uPmE6XHcC4X\/Ojo95\/FVIp9+PlJMHYVp5l36PBA6oU5\/KgkGiGU5N0orHTXNaI7pWcImoFnPXF9LjaM6TQXyfLCTh3wd7cK42u98GvJRrWduvE7SLZHaAWpVb5SXoAIZR6Ppift9yzZk78ZM6XQh\/FNGn5VDlTbFn5HABuSLOsqo\/Epi9fa3kpk6y9SGJki2QR2mIj8e6XuUL6EDiNx4rKTUKtaREjX6goy6iAe8sGlNRiGjjBs\/\/xnIk0yE4eVu8RlYQB8n3TDELfF7JONLGpEMqDIFjZ+zsAzxBPmBBvNhG48ehmnhI3KblfBznmVItXTYwdDe6EuQesGbP1PtPCfTf58DkpEmkG1t3EJ24NKpyJCraRNLr4RIq3vKSSwaD9nO+kSG7ULJYIoolt6B9zcfmSVhIwKPDKlziC+uAHjS4WaUB371hDoNivQwcGnGRGFWOR48URQv\/EX7m7556YzFDzn5VWsW10vfDTqgVQblrsZlcVCljY5n0OBknIMOm5eB8290Sq5IYbFV2pEYTKjKuLKzMojldPILanjfXIMN9N+U1ftFq47hjGxjIOYDIKTbExcB5uSUYAPGYTo+r2U8C1T6g9csAkrRPsPnm2H2ABv5tdQLodm2OBgr3E24ut173ekBFmvG5nfhTZRXTYWUzJ6HGhsUytT89Ck\/sO\/+53eoSYKQxpsY0dOIPz1SE\/FAWRflfc1abunJ2LNtXwli6yZGkzx7C6RxFIWdVcRKG+YA079eMTQb84LKhjLtwy7n9sXV+o44zkkADd+IyDT12aFam+MBI5CAeJlxvc9EafYvrdFT\/61xiKV+\/6a2KDS+VwaFM4iZ5lg6iYPJHwUGxc3zd3rbrnYMN41DmodMnmC9E4L+uz7TGHKgcxug0\/ZvTBWbqkvfS2gZ0Qv5zK8JC1eO2FAZe6KvybC6bj8QMC613ZQjfF9SdYIga+hLco6z0N8hrHeEZWpR+DqUwVqDVDcvNkAWYvKZnmr2YTgFGgUfgLF7HLCeqztz3XcmV7ZGUKLSJRIeCXn\/sNyFuCeKA4tPCGVCeZQUMF2t2sdiRgV1ylBiGPs6jTjtghTyHaqCMWd\/HidEDTH\/3tBOK02pTkK9WlHQaW59UO8RQxifoGLLgQc5Nxhbg689y20\/WLnY5U8SbrHohs9xNLb+hpivPx8yAEaqojV59u1XsAwPUhR2Vfc084EVdFpOMEkG9cPoMVKJkPMN8VS3kOPYvh6871RnWUqD4EGBEYtU6\/o1uS1z2IaCueopNqkiuyGNk4qUZxGPQANXWr4h7l73e\/xSFVyF6aw==","iv":"980d4843ff66579e408cbd61a446fcfd","s":"98838235b5a083a0"}
Share your thoughts. Click here