Marketing
October 2, 2017
Luxury product development must match consumer behavior. Image credit: Amati & Associates
By Jen King
Thanks to increased connectedness, the traditional barriers between work, play and relaxation have blurred, causing marketers to struggle to develop impactful strategies.
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","iv":"5e5c90320e0a9b13dbc5126c7f7178bb","s":"a4d0b7b2808bc682"}
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