Marketing
October 16, 2018
Customers and retailers need to be on the same page with technology. Image credit: Stuart Weitzman
By Sarah Ramirez
NEW YORK — When introducing consumers to new technology, luxury retailers need to ensure these initiatives are both meaningful to brand identity and intuitive to affluent shoppers.
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","iv":"3b6e990d1374a24781d1ac246a68606c","s":"f16e3286efdd810b"}
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