Columns
August 22, 2024
Seth Casden is CEO and founder of Hologenix
By Seth Casden
As the luxury fashion industry continues to experience turbulence due to diminished profits and changing consumer habits, many companies are searching for new ways to distinguish themselves as premier brands.
{"ct":"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","iv":"e92682fad3e29a15d80816e9973c901e","s":"a2b13c2c014c9310"}
Share your thoughts. Click here