Columns
January 22, 2015
Marc S. Roth is a partner in the advertising, marketing and media division of Manatt, Phelps & Phillips
By a Luxury Daily columnist
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OBJ+ylYvtL9h7+cuuDrtuSpWP5vL8DYx\/XcRDslPRhk3k89jWOKlMuNMDZuTp4cfvUzC9qMm37gnQcxgKxwSyIDuLbzDkxglHrxxtiHjY2NeewdsPxxcnarVWab\/5sE+agYUgs1784QPRxE0mVQ0tKfgYQ4cm5G78SeoeTscDRtCbJrrYVrgopomZ8apsWJpSxaos7tqGyi8oBaJhjWEes+TvpaJ2msI5f1IAcAc+4dDKUfdT0Kccu65Pf6Jj1M0ePlPFrT42osJassv1XFsDsT8ysAU\/t+LE4Qk14Ohe3BQu+RQIPq7m6tbXTS7ysVcetb\/4iWaz5OalxAbt1zx4VQVed09O69+9fH\/bb490jvlcydZRVQ6GAWzmIPPrXPRpim9jq9Ek8XTl486nq\/ve4vee2t5635OGrZk1CqSKqcADu1w7M2DDInNfOLPbfY0o36vIkPpHDtlPEHZW+ifpoma6FnAzVG89nBsbZszI4eU6KMSMY\/zg4T10x9XHjRyzd+oXFZhV7EkR+blziuU6zE186AgfvTyzIYUB98MXThECTsl0nHWVFj12MIniiXY\/geL6qZVGu7HoOQ6WH2cWhVXGwKpDqvYyAq\/9NfdxnFN9gdCEqjBaYNRL0OZKHkn8K3BmyHsXPqB75+6Yc4gSysMndjJnS\/hSBTFjaDIgqqtXwtJhzZuZ5aNzjSH1TuIxzn9OcGzgX5Qz7PFrDQul6VwE2GISvo85RKVd6tDj2vTTrPHkGrvTCIBvF\/A7ze\/lo5lRMStr9b2fl\/2JrNGevEn4pDcUzISUYRucgx6qwCmfoqkjQiA+hgkwkzqg0367SqwgOQK4WZg4oW5+AEDhP0+4I0nqcp5\/EeseyiUfrz\/+8iQgUK4QJblGp73NR29IAGknJn5wYVuPfJT12DZTaVBjG7W2DEW5ljkmEpuL9nhtoorc5cGG5hxJv6lb3vo\/fvXvQo+onpPveE0tSMWz\/5JUGIAJorjMRpt38xAHmTcWwqE5JUtI6ZgPWOSRdWK6Ovb73+XcX2uvo4uIyFt5Udvh0t4jiKb\/2JtwM3Q8opZRH8iJ4mq4h2Gmne\/SwctGeELf2vRJB3ViK4iFdg54Z055\/MwyT\/skYK9wLHZprKL\/0l+v26QLRDIzVSHfcGuG\/BwXeMOhUYBxL4o8+JsykuCeS216pURyzr7L7f\/Ad42l1GkWGnaAOdtQ+tMHB87T+vULMEznuB0Q2QJsnidAzpzK9tSLcM42gV+okX9YDmv671VFVwoCE3pF2TPcdMY7Yw7Ghjo+m1SarxwTrqAd1jt4l0DG+xlgpvHFLQs2bheLm9B7h3l275qPFTLCMcM8BAN2wLvEIwnk\/9OxcsqO4bSW\/nzfB07eM7sFkByV3z504jbB8kprDVq5KGiMFvVRf0MyKjlpYOP8RoCJlnQ0WxqsYi21qhVuYTwU07LX4q+diVl0djHiDUCXtm7W6iIjMwKzaVXnLwktl6gh6P8bb0lZfKH2MhGTF9tnty17sxem668cAy6Irm5J3C0lKkWvuTJ+x2U9nuqG4fzQreSkDUh0RDi8Yf3jPbmfa5hlFJrG7b7zwgE6PNnzGUiq\/ZD4D2BpxQlGm2ERSQ+9yogUHRyvbBCeFrOSK6I+amkmvRUECmjZzNWHXsON8emt1DZNi9IsRN6TYuplB0vyX4QPpOROe4htUgcaG2d0GwXeixALIA7GgW4r2lsHEDy5ZoWPH2jhmZSJ79teFeU92\/5Mpdp6VeuVoUaCaygc+8ZtQEkMYrIpvgGP2yFt8RLT2Fvj9q70rbcxLiZnFbPTbRwRnAezzIufSKGNtnI885Z0k6nfuYMaRg3EJrKhALbdmbz15VX\/p8SPNGQhRvLM0bsDgkLhM0k9Snzd4LkwBx7mcAZdp5dOmjQ9aLsy8VSaUHAHIB1R30m93quPSilHDl6VN\/oO7abS0r+zvCJOH6se693vPJQLzXHYMtWBp7kaQXhp0BTaWkMjKUI98wHuYtMkElRRvRJsJAprSayO7Ia+nWhADJ23OxEtk49apdGVPkd1yZzX5jkTWh5zLQbNItJ7drEraW7E79PbpBnuDCBvrG8j3E+gs79VrJDCvhb3EF724KJufLMD9xGY2qjBLzifjYJG+dG83HT\/x2pIORjAMxu8casBdOgXBK9r8vsWlimtxY65NKYQPBcOgUv\/pebJRUV9wDF5iTutrmRa8x8K7DqISCENFoAFJeskVCebv3E0TQlxzHs7roNefHNnjj8M+2W3VffOC+ErhlPvgX3BmFZ4d1EZLLB6KE1VwkunGwpDZdg91qH\/b1ymtUuwyUhNAK7IkG+xzbtu3oXFhQBSzG1ShJRW3Cp8IB5VIuziKvEsn\/JLE\/fjUBN9\/jbJWzvPlvqZnuam1Ah1xZJ+LaYKd0fNGpVYxMTetD3vCUfiJswASvERdPvxucWR1g55ius5IVshk8\/DHl06hBFL0ZCod21XWAnbLJTYegfD+gOc46xgfbtuHmJv0dQv6KhjXk39vjDkMCmKfz6aROIiB6gVsgoqqoaa3o\/oHtJbMG+N07DG6HctUzKeZo+4mp8Yv9qOyHalPXVLrQWM\/QQrOWqTnP4bJGGeYMbwNJpEVYx4aB00uDd0jS9gv4SGV\/j5eAbWQgaXIgT58X5TkEpSdyi4lNxpj7h5nZtwvSgtNJFVOFzRj+VGTqdIAWEFjkulHfcHRnWqK3vRKIkaBPVCACmPMHxoqExvt4nPcz6pdee3UDz8Y1cgauWMcHCZpt48NcIbflXZBqr7lMtsN2G4Iz69cbj\/f4nHCPYwhfFlgaCral8D8e1eQWD7fcXmFVpPODRIDi2gqZ4LQVmSKJ2yQmHP4aBPy5c+Pd9Iemi036TCK3WfDlmJE2CeF4poKG89Yl3DebolrWoC0OU12559mRZgjF09EJDmbPZSpeJMEceHhFgzTjfhqpktdckwqbWHPym3vM2vOLo58EZceSFweYEs8veGU2\/lMMe5f46Ph8uTZ9gy2k4Br6IIv0anbCg4fr4gYBt6ilb5gJx\/gSvPVcsUSKEduj7imlzz0ODiN+bXG\/9rPDsYr8BQjQRqB7dYof4HISiTYEtsvYWfbHuHZgtkhVagyH5lh2eisTCUVSbziNhKwvP18V8tBsbmSy8y83MdPwFypZjH+L5fGc85o24klwZd31GZhlJeJV1vOBtr1Ra7RYrMpLRSelNnyW\/MLRO\/Jd9EFpOdBmDd3WuQ11u2kuTqUoOctY+yBcG3K5DfQ4o5sq1RKgIcAU1CZMKxSzBCRE0SQc7XAg+Zpzp+4df8PZMlqEAD+s9Ebz76wZeVRVzb7Apj\/4lgUwlb+FIQWud94adfG3\/q3fXoA7\/2iBtsTDz8ifcZT6YuEoumXZ608c0GjqbBU6EEmDWKWscqkNIpT6hTvAIp7CHaFLVKuWqlbCOsrKdzdGQVwQlzlAMWcXuPwuJ\/RrKfeJR1HgqTS60jJdsXvP5Oscx+qB1p3VSuR+Guj6dI53Qxx0Jn7E8oFBodPksLC3bvMMWnulYT+pVOcxmAQearJJrvvncLWQ5Eef6ZJSms7Ux+53fhxnP0Pf+q96xNvbpqF7gm8Tl2mMb6K9ddieyHAW19VfPbZYV2BGbuWhllM6KqS7\/x3ZGKEJaFF+ltsanv5Vq9TaXZ8ZbCM52uzMZK6AxyDtyKRcO\/Xqd9vwJUVEXGj5T1bk58f5EgZwMl6h9z5mgCKy9OZMMTgCVSIdeHw8Zq9Mb9FrKFRNAomDbcLrpm+v1hUgPrxsF2MlnOYHqtsrTMGMCuem9OZoEE3Ia2p9PlkRUOvVv+WZ+u3m74MjEVNMarMHdvj6ECzVf900iXiaZRTvppwDJCWbLvsXm+xm2\/YZcKSBwtj2\/FiZ7OMZX3h+ribRLsMps9cM0F+GW9\/LtNOUPoPHydTS2sHIsuzFoep09HlT9cNtHpyUnt4IOo4h44UOroTNA2sQLBAAPi0l\/n8oO\/y0rowqLuBoydNCQLDjF1DO445lMxhaWcqIDGHcbYKus0zzl89HcVQ8A6Mtwtf55DJdjE\/gUA1ksBDslcK+kplnCcv8ddfb+nyFwoONZWkACRpY2Wms3F3ANNnSerWuYqIpO7MBC7Hgb3lpX1BmFcXwTW5BLGE71aj1PYE\/oUgsTQgCzevtKWn6Y6fVFp2jHkG022y8rKa7a49Ui\/savDX\/\/sjfPtkTiDQQvMgCAFdMBI9B0goKrf+Pc31cXH9D7vdNIO6\/NKRN0p0EqdL97LHUOJyhw0KFLClAQp4h4aQ1Hi+PE3z5e0uXg0oOwfNWQ2DrC9kfHNS7ZgWOj\/ZqzCLyb2S5jWlwsZ5u+FLDWw9ix\/m+VDsG\/GrdEqeZRXStIMiJbR+rEhB2Pltvb3ooiKht2tAecN+G6cmQqz7tcg7ZBMR0RIvwr6h0p7RqCNuZ3lR0+WdUgCN9\/lndEvgjhFeC0RLsxeGIeQxhyxKmXgYjjNQDwtqfVS56MCa1\/k0z8yAUVUr9oES3zzOo3vB0UV0udHqnMv+w84vPLI66eQtn9ltReiybhQjk55vd7VkMzQmFGIK+oeOELINmQVjUyBGx2Iohdq913zGrmNubq4D4bUW79uwKFLfB3cIcCc5UyAmO5h4cwWBntKu9Q+yxhGqGig4PTXe1XzqTc9KkT7wbQj7tcFs2lvAxxJ\/RlMyEZUEB+GWU7qE7soCE2nFUqqrVMr5PYNZRXnvmq2blWtBvz1yIRgt6+clpnMjA2OdIfbKEAS4jOAe+wrcjwLvv95RYtSAEkrn7wzSc1iLdqzXklmNeMjbL8BaDfyuPkjzD9S01omVFfqV1DIXU3iQcQJRItQw9z6mbPV5hPs5fNvL6G63eiR3oMFNNpNSK\/7hKntQEGoQkg1k\/oeXnhDUCbu0SZj6B6j8XCsMsU7HYAHrN\/00j1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