Out of home
December 30, 2011
By Kayla Hutzler
New York’s yellow taxicabs offer a location-based, video advertising platform with Taxi TV that can put luxury brands in direct contact with the city’s affluent tourists and residents.
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","iv":"39b9d0789450d805cd5e10ae6779bac8","s":"82c4b2cc7c14f45a"}
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